Vallarta Supermarkets will debut its second location in Modesto, California, on Aug. 27. Located at 2401 E. Orangeburg Ave., the new store builds on the momentum of Modesto’s first Vallarta, which opened earlier this year at 3900 Pelandale Ave. That store created 227 new jobs. The latest store, which will add 194 jobs in the […]
Category: Vallarta Supermarkets
Vallarta Supermarkets, a thriving chain specializing in authentic Hispanic and Latin American products, originated in 1985 in Van Nuys, California. Founded by Enrique Gonzalez Sr., the supermarket chain caters to a diverse customer base seeking genuine cultural flavors and traditional products. Interestingly, Vallarta’s success stems from its commitment to providing an extensive array of fresh produce, authentic ingredients, and traditional Latin American goods. With a vision to offer an unparalleled shopping experience, Vallarta Supermarkets has expanded significantly. As of 2023, they boast over 60 locations across Southern California, offering an immersive journey into Hispanic cuisine and culture.
The supermarket chain’s emphasis on community integration and authentic offerings has been pivotal in its growth. Vallarta Supermarkets not only serves as a one-stop-shop for Hispanic and Latin American products but also creates an inviting atmosphere that resonates with the local community. Their dedication to maintaining genuine connections to Latin American heritage and delivering quality products has solidified Vallarta’s position as a preferred destination for customers seeking authentic flavors and ingredients from the region.
Posted inOnline Grocery Technology, News, Vallarta Supermarkets, West
Vallarta Supermarkets Joins Quad’s In-Store Connect Network
Quad/Graphics Inc., a marketing experience company, is expanding its In-Store Connect retail media network into Vallarta Supermarkets. The partnership brings strategically-located digital signage into an initial 15 Vallarta stores starting this summer, enhancing the shopper experience and giving consumer packaged goods (CPG) brands a new way to engage with the grocer’s high-frequency shoppers at the […]
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Supermarkets Celebrates Store Opening In Colton, CA
Vallarta Supermarkets will open a new 43,931-square-foot store June 4 at 1250 Washington St. in Colton, California. The location, which has created numerous new job opportunities, will feature the full suite of Vallarta’s signature departments, each of which reflects and celebrates the traditions and tastes of Latin America. The store boasts a modern store design […]
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Supermarkets To Open New Store In Los Angeles
Vallarta Supermarkets is preparing for the April 23 grand opening of a new store at 3300 W Slauson Ave. in the Park Mesa Heights neighborhood of Los Angeles. The grocer shared that it is taking over a 46,333-square-foot space, formerly occupied by Ralphs and “left vacant for some time,” bringing 165 new jobs to Park […]
Posted inCorporate Store News, News, Vallarta Supermarkets, West
Vallarta Supermarkets Prepares For Grand Opening In Hemet, CA
View Photos from the March 26th Grand Opening here! The grand opening for Vallarta Supermarkets’ first new store of 2025 is set for March 26 at 2825 W. Florida Ave. in Hemet, California. The 53,140-square-foot location will offer fresh produce, everyday goods and several additional departments. It also will be the grocer’s second location to […]
Posted inOnline Grocery Technology, Vallarta Supermarkets, West
Vallarta Supermarkets Expands Usage Of RELEX Solutions
Vallarta Supermarkets has expanded its use of RELEX Solutions to include advanced pricing and promotion planning optimization. Last year, Vallarta selected RELEX to implement space and assortment planning across its 56 stores and more than 30,000 SKUs. Building on this foundation, Vallarta’s expansion with RELEX will bring enhanced accuracy to their pricing strategies and boost sales and profitability. […]
Posted inCorporate Store News, Vallarta Supermarkets, West
Vallarta To Open First Store Of 2025 In Modesto, CA
Vallarta Supermarkets will hold a grand opening Feb. 5 for a new store – its first of 2025 – at 3900 Pelandale Ave., No. 200, in Modesto, California. The store has taken over a 45,099-square-foot space, bringing 227 new jobs to the area. It has nine more employees than the grocer’s recently opened Clovis store, which […]
Posted inCorporate Store News, Vallarta Supermarkets, West
Vallarta Supermarkets Plans Grand Opening In Clovis, CA
Vallarta Supermarkets will hold a grand opening Nov. 20 for its new location at 170 W. Shaw Ave. in Clovis, California. The recently completed store has taken over a 51,204-square-foot space, bringing 218 new jobs to the city. It is one of the largest locations Vallarta has in California. The new store will feature many departments, including: Guacamole […]