The store Vallarta Supermarkets will open in January at 5836 W. Camelback Road in Glendale, Arizona, will be its first outside of California. The opening represents a milestone for the family-owned grocer, as well as a significant addition to the city’s retail landscape, meeting a demand for authentic Latino food and immersive shopping experiences. “This […]
Category: Vallarta Supermarkets
Vallarta Supermarkets, a thriving chain specializing in authentic Hispanic and Latin American products, originated in 1985 in Van Nuys, California. Founded by Enrique Gonzalez Sr., the supermarket chain caters to a diverse customer base seeking genuine cultural flavors and traditional products. Interestingly, Vallarta’s success stems from its commitment to providing an extensive array of fresh produce, authentic ingredients, and traditional Latin American goods. With a vision to offer an unparalleled shopping experience, Vallarta Supermarkets has expanded significantly. As of 2023, they boast over 60 locations across Southern California, offering an immersive journey into Hispanic cuisine and culture.
The supermarket chain’s emphasis on community integration and authentic offerings has been pivotal in its growth. Vallarta Supermarkets not only serves as a one-stop-shop for Hispanic and Latin American products but also creates an inviting atmosphere that resonates with the local community. Their dedication to maintaining genuine connections to Latin American heritage and delivering quality products has solidified Vallarta’s position as a preferred destination for customers seeking authentic flavors and ingredients from the region.
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Supermarkets, Gonzalez Family Foundation Raise $535K For Charity
Vallarta Supermarkets and the Gonzalez Family Foundation held their Charity Golf Tournament Oct. 3, raising funds to support scholarships, financial assistance and community initiatives across the company’s network. The tournament united community leaders, business partners and supporters for a day centered on connection and giving back at the Brookside Golf Course & Country Club in […]
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Preps Supermarket For Opening In Oxnard, CA
Vallarta Supermarkets will hold a grand opening celebration and ribbon cutting Sept. 17 for a replacement store at 3443 Saviers Road in Oxnard, California. The first 300 customers will get a free reusable grocery bag filled with food, while five local schools and charities will receive a share of $5,000 in donations. There also will […]
Posted inOnline Grocery Technology, News, Southwest, Vallarta Supermarkets
Vallarta Supermarkets Selects Logile Solutions For Fresh Food Production
Vallarta Supermarkets has implemented Logile Inc.’s Fresh Item Management suite, helping improve forecasting accuracy and providing real-time insights to better align production with true demand. As one of the first retailers to adopt Logile’s fresh production technology, the California-based grocer played an instrumental role in shaping and refining the solutions to meet the needs of a […]
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Highlights Store Design At Second Modesto Site
Vallarta Supermarkets will debut its second location in Modesto, California, on Aug. 27. Located at 2401 E. Orangeburg Ave., the new store builds on the momentum of Modesto’s first Vallarta, which opened earlier this year at 3900 Pelandale Ave. That store created 227 new jobs. The latest store, which will add 194 jobs in the […]
Posted inOnline Grocery Technology, News, Vallarta Supermarkets, West
Vallarta Supermarkets Joins Quad’s In-Store Connect Network
Quad/Graphics Inc., a marketing experience company, is expanding its In-Store Connect retail media network into Vallarta Supermarkets. The partnership brings strategically-located digital signage into an initial 15 Vallarta stores starting this summer, enhancing the shopper experience and giving consumer packaged goods (CPG) brands a new way to engage with the grocer’s high-frequency shoppers at the […]
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Supermarkets Celebrates Store Opening In Colton, CA
Vallarta Supermarkets will open a new 43,931-square-foot store June 4 at 1250 Washington St. in Colton, California. The location, which has created numerous new job opportunities, will feature the full suite of Vallarta’s signature departments, each of which reflects and celebrates the traditions and tastes of Latin America. The store boasts a modern store design […]
Posted inIndependent Store News, News, Vallarta Supermarkets, West
Vallarta Supermarkets To Open New Store In Los Angeles
Vallarta Supermarkets is preparing for the April 23 grand opening of a new store at 3300 W Slauson Ave. in the Park Mesa Heights neighborhood of Los Angeles. The grocer shared that it is taking over a 46,333-square-foot space, formerly occupied by Ralphs and “left vacant for some time,” bringing 165 new jobs to Park […]