Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV and dynamic creative optimization (DCO) for display. The move comes as more brands are applying purchase-based audiences across streaming media. However, KPM noted, many mid-sized consumer packaged goods […]
Category: The Kroger Co.
Kroger, established in 1883 by Bernard Kroger in Cincinnati, Ohio, swiftly gained recognition for its steadfast commitment to quality and customer satisfaction. As of 2023, it operates over 2,800 locations across multiple states in the U.S.
The Kroger Co. Family of Stores includes: Baker’s, City Market, Dillons, Food 4 Less, Foods Co., Fred Meyer, Fry’s, Gerbes, Jay C Food Store, King Soopers, Kroger, Mariano’s, Metro Market, Pay-Less Super Markets, Pick’n Save, QFC, Ralphs, Ruler and Smith’s Food and Drug.
Distinguished for its diverse range of offerings, the brand provides customers with a comprehensive selection of groceries, household goods, and specialty items. The supermarket chain’s dedication to innovation and community engagement resonates with consumers seeking convenience and quality. In 1901 the company started producing its bread, becoming one of the first grocery stores to have its own bakeries. This move ensured freshness and quality for its customers. By consistently adapting to changing consumer preferences and investing in technological advancements, Kroger remains a trusted destination for a varied shopping experience catering to a wide array of customer needs.
Posted inPrivate Label Brands, National, News, The Kroger Co.
The Kroger Co. Introduces Simple Truth Protein Product Line
The Kroger Co. has launched Simple Truth Protein products, a new line that includes more than 80 protein-packed affordable meals and snacks that are free from unwanted ingredients, such as artificial colors, flavors and preservatives. “Simple Truth Protein is Kroger’s largest product expansion for the brand yet, designed to support customers who are prioritizing wellness […]
Posted inCorporate Store News, Midwest, News, The Kroger Co.
Kroger, First Responders Launch ‘Heroes Fight Hunger’ Food Drives
The Kroger Co. is partnering with first responders across the U.S. in September to mark Hunger Action Month with “Heroes Fight Hunger,” a company-led food drive to benefit area food banks and pantries. At select Kroger locations, customers can donate nonperishable items such as peanut butter, pasta, canned fruit and vegetables, shelf-stable milk, rice and […]
Posted inCorporate Store News, News, Southeast, The Kroger Co.
The Kroger Co. Breaks Ground On Marketplace In Oakwood, GA
The Kroger Co.’s Atlanta Division broke ground Sept. 3 on a new Marketplace at 4050 Millside Pkwy. in Oakwood, Georgia. The store represents a $49.2 million capital investment, encompassing more than 123,000 square feet. The location is expected to open in fall 2026. The ground-breaking ceremony featured speeches from local elected officials, Kroger leaders and […]
Posted inCorporate Store News, Feature, News, Southeast, The Kroger Co.
The Kroger Co. Opens Marketplace Store In Hoschton, GA
The Kroger Co. held a grand opening celebration Aug. 13 for a new Marketplace store at 175 Peachtree Exchange Blvd. in Hoschton, Georgia. The location represents a $40 million investment, encompassing more than 123,000 square feet and bringing more than 250 jobs to the area. Kroger employees and leadership joined city, county and state officials, […]
Posted inExecutive News, Association News, News, The Kroger Co., West
WAFC Adds King Soopers’ Albi To Board Of Directors
The Western Association of Food Chains (WAFC) elected Chris Albi, president of King Soopers/City division of The Kroger Co., to its board of directors during an Aug. 1 meeting in Irvine, California. With more than 40 years of leadership experience in the grocery industry, Albi brings knowledge, strategic insight and commitment to serving the community. She […]
Posted inCorporate Store News, Harris Teeter, News, Southeast
Harris Teeter Launches Together In Education Round Up Campaign
Harris Teeter’s new round-up campaign, Together in Education (TIE), benefits Southeast-based nonprofits that support the needs of educators and students. Through Oct. 28, customers can round up their transactions to the nearest dollar when checking out at any Harris Teeter location. “Since 1998, Harris Teeter has contributed more than $33 million through our Together in Education […]
Posted inCorporate Store News, News, Southeast, The Kroger Co.
The Kroger Co. Begins Flashfood Pilot In Richmond, VA
Flashfood has partnered with the Mid-Atlantic Division of The Kroger Co. to introduce its program at 16 stores in the Richmond, Virginia, area. Through the partnership, customers can buy fresh groceries in surplus or nearing their best-by date, including meat, dairy, produce and baked goods at larger discounts through the Flashfood app. Items are then […]