Geissler’s Supermarket is acquiring the substantial majority of assets of Lussier Ventures Inc., d.b.a Fitzgerald’s Foods in Simsbury, Connecticut, pending final licensing and approvals. “We are excited to welcome [owners] Bryan and Sandy DeVoe to the Geissler’s family. Fitzgerald’s Foods has a long history in Simsbury of providing fresh foods, friendly service and serving the […]
Category: Geissler’s
Geissler’s Supermarkets originated in 1923 when Adolph F. Geissler purchased a small grocery store from his brother for $2,500, located on Main Street in Broad Brook, Connecticut. The store, initially named A. F. Geissler, operated out of a two-story building where Adolph and his family also resided on the second floor. Offering a range of dry groceries, canned goods, teas, coffee, sugar, and salt—all sold in bulk and individually packaged for each customer—the store quickly became a local favorite.
Adolph’s visionary approach to grocery delivery, utilizing his Model T Roadster to collect orders and distribute groceries, was innovative for its time, showcasing his commitment to customer convenience. Today, Geissler’s Supermarkets stands as a testament to Adolph’s legacy, evolving into a beloved local institution with multiple locations across Connecticut.
With a steadfast dedication to quality products and exceptional customer service, the brand continues to uphold its founding principles. The supermarkets provide a diverse selection of grocery items, including fresh produce, meats, dairy products, and specialty foods, catering to the needs and preferences of the community. Additionally, Geissler’s remains actively involved in supporting local events, charitable organizations, and neighborhood initiatives, fostering strong community ties and contributing to the vibrant local culture.
Posted inOnline Grocery Technology, Geissler's, Northeast
Geissler’s To Launch Instacart’s Smart Carts In Stores
Geissler’s Supermarkets, a seven-store IGA retailer with locations in Connecticut and Massachusetts, will add Caper Carts, Instacart’s AI-powered smart carts, to all seven locations, replacing a majority of their traditional shopping carts over the coming months. Caper Carts use computer vision and AI to identify items as they’re placed in the cart, and Geissler’s will deploy them to […]
Posted inIndependent Store News, Geissler's, Northeast
Geissler’s Supermarkets Completes Renovation In Agawam, MA
Geissler’s Supermarket held a grand reopening at the end of February at its store in Agawam, Massachusetts. In July, Geissler’s began the remodel of its Agawam location. The project entailed moving every grocery aisle and produce refrigerated cases throughout the store to make way for a new deli and kitchen that doubled in size. Family meals, sides, pizza, […]