Associated Wholesale Grocers Inc. (AWG) has rebranded and extended its elevated private brand with the launch of Superior Selections by Best Choice. Introduced in 2000 as Best Choice Superior Selections, the brand began as a multi-serve frozen entrée program with 12 items. Over the years, it has grown into a line of 125 products, including sauces, […]
Category: Associated Wholesale Grocers
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and over 3,500 locations throughout 33 states from 9 wholesale divisions.
In addition to its cooperative wholesale operations, the company also operates subsidiary companies which provide certain real estate and supermarket development services, health and beauty care, general merchandise, pharmaceutical products, specialty foods, and natural and organic products.
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]
Posted inWholesaler/Distributor News, Associated Wholesale Grocers, Midwest, News
AWG, University Of Illinois Collaborate On Data Research Projects
Associated Wholesale Grocers Inc. (AWG) has collaborated with the Gies College of Business at the University of Illinois Urbana-Champaign on two data research projects for the 2024-25 school year. These initiatives supplement AWG with sophisticated analytics, strategy recommendations and an AI dashboard. At the same time, participating students gain valuable, real-world experience, enhancing their career […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Introduces New Items To Cater To Consumer Trends
AWG Brands, the private brands program of Kansas City, Kansas-based Associated Wholesale Grocers Inc. (AWG), has introduced a new lineup of grocery items launching in the second quarter 2025. “All of these items were strategically developed throughout category reviews driven by consumer and category trends to help AWG member retailers remain competitive within private brands,” […]
Posted inWholesaler/Distributor News, Associated Wholesale Grocers, Midwest, News
AWG Elects Houchens Food Group’s Rush To Board Of Directors
Associated Wholesale Grocers Inc. (AWG) has elected Greg Rush, president of Houchens Food Group (HFG), to fill an open position on its board of directors. A 100-percent employee-owned company, HFG operates in the grocery, convenience, hardware and restaurant industries. It has more than 400 locations across 15 states, including Kentucky, Indiana, Ohio, Tennessee and Alabama, […]
Posted inFrozen Food, Associated Wholesale Grocers, Midwest, News, Private Label Brands
AWG Brands Scores Slam Dunk With Frozen Food Happiness Campaign
AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), celebrated National Frozen Food Month in March with a marketing campaign, “Frozen Food Happiness,” designed to showcase the wide array of frozen food products available to both AWG member retailers and their customers. This year’s campaign emphasized the convenience, variety and fun that frozen […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest
AWG Brands Introduces Hello World By Best Choice Product Line
In response to the growing demand for budget-friendly baby care solutions, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced Hello World by Best Choice. A line of baby products, Hello World by Best Choice features everything from diapers and wipes to health and wellness essentials. “Hello World by Best Choice […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest, News
AWG Brands Introduces Pure Wonder By Best Choice
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has launched Pure Wonder by Best Choice, a new brand dedicated to pets. Available this month, the brand offers a comprehensive range of pet products, including food and essentials for dogs, cats and birds. The decision to introduce Pure Wonder by Best Choice […]