AWG Brands, the private brands program of Kansas City, Kansas-based Associated Wholesale Grocers Inc. (AWG), has introduced a new lineup of grocery items launching in the second quarter 2025. “All of these items were strategically developed throughout category reviews driven by consumer and category trends to help AWG member retailers remain competitive within private brands,” […]
Category: Associated Wholesale Grocers
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and over 3,500 locations throughout 33 states from 9 wholesale divisions.
In addition to its cooperative wholesale operations, the company also operates subsidiary companies which provide certain real estate and supermarket development services, health and beauty care, general merchandise, pharmaceutical products, specialty foods, and natural and organic products.
Posted inWholesaler/Distributor News, Associated Wholesale Grocers, Midwest, News
AWG Elects Houchens Food Group’s Rush To Board Of Directors
Associated Wholesale Grocers Inc. (AWG) has elected Greg Rush, president of Houchens Food Group (HFG), to fill an open position on its board of directors. A 100-percent employee-owned company, HFG operates in the grocery, convenience, hardware and restaurant industries. It has more than 400 locations across 15 states, including Kentucky, Indiana, Ohio, Tennessee and Alabama, […]
Posted inFrozen Food, Associated Wholesale Grocers, Midwest, News, Private Label Brands
AWG Brands Scores Slam Dunk With Frozen Food Happiness Campaign
AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), celebrated National Frozen Food Month in March with a marketing campaign, “Frozen Food Happiness,” designed to showcase the wide array of frozen food products available to both AWG member retailers and their customers. This year’s campaign emphasized the convenience, variety and fun that frozen […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest
AWG Brands Introduces Hello World By Best Choice Product Line
In response to the growing demand for budget-friendly baby care solutions, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced Hello World by Best Choice. A line of baby products, Hello World by Best Choice features everything from diapers and wipes to health and wellness essentials. “Hello World by Best Choice […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest, News
AWG Brands Introduces Pure Wonder By Best Choice
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has launched Pure Wonder by Best Choice, a new brand dedicated to pets. Available this month, the brand offers a comprehensive range of pet products, including food and essentials for dogs, cats and birds. The decision to introduce Pure Wonder by Best Choice […]
Posted inProduce News, Associated Wholesale Grocers, News, Southeast
Healthy Family Project Celebrates 9-Year Partnership With AWG
Healthy Family Project has begun its 2025 Produce for Kids campaign in Associated Wholesale Grocers’ (AWG) Springfield and Gulf Coast divisions, marking a nine-year partnership dedicated to promoting healthier families and supporting communities in need. Through this year’s campaign, participating produce partners are collectively donating 170,000 meals to local Feeding America food banks. Shoppers will […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG’s Best Choice Brand Celebrates 40th Anniversary
Associated Wholesale Grocers Inc. (AWG) member retailers and teammates celebrated the 40th anniversary of its flagship private brand, Best Choice, during the recent Innovation Showcase. In 1985, Best Choice debuted with a mission to help member retailers offer shoppers a line of products that could compete with national brands in quality and price. In its […]
Posted inIndependent Store News, Associated Wholesale Grocers, National
Churchill, Schlueter Among AWG Annual Excellence Award Winners
As part of its 2025 Innovation Showcase and Annual Shareholders Meeting, Associated Wholesale Grocers (AWG) presented its Lou Fox Community Service Award and Store Manager of the Year Award, among other honors. Walt Churchill of Walt Churchill’s Market in Ohio received the Lou Fox Community Service Award winner, while Store Manager of the Year went […]