Jarlsberg Cheese, a national brand of cheese based in Darien, Connecticut, is expanding its advertising campaign titled “Life’s Best Served with Jarlsberg.” The 2019 campaign will extend the brand’s geographic focus across the New York metro area, New Jersey, Pennsylvania and Maryland, and continue to drive awareness, consideration and trial amongst Jarlsberg’s key target customer—the older Millennial. The […]
Category: Northeast
Unilever Unveils On-The-Go Deodorant Wipes
Unilever now has products designed for on-the-go lifestyles with the introduction of new Deodorant Wipes. With 24-hour odor protection, the new Deodorant Wipes are available from Dove, Dove Men+Care, Degree Women, Degree Men and Axe. Unilever’s Deodorant Wipes are pre-moistened, alcohol-free and packaged with built-in lids to ensure freshness. “Our research shows that nearly 50 percent […]
McCormick Appoints Advantage Solutions N.A. Sales Agency Of Record
McCormick & Co. Inc., based in Baltimore, Maryland, has appointed Advantage Solutions North American as its sales agency of record across the majority of its U.S. and Canadian business. Advantage, headquartered in Irvine, California, is a provider of business solutions to consumer-goods manufacturers and retailers with a suite of technology-enabled services that includes headquarter sales […]
NJFC To Honor Industry Leaders At Night Of Distinction
The New Jersey Food Council (NJFC) will host a “Night of Distinction” reception Thursday, March 28, at 5:30 p.m. at The Palace at Somerset Park in Somerset, New Jersey. The event will draw more than 500 guests, including food industry executives. “This is the perfect time to celebrate the industry and its leaders who have made […]
B&G Foods CEO To Retire In April, Romanzi To Succeed Him
B&G Foods Inc. CEO Robert C. Cantwell plans to retire from the company, headquartered in Parsippany, New Jersey, on April 5, 2019. Cantwell’s retirement will bring to a close a career of more than 35 years of continuous service to B&G Foods, including approximately 23 years of leadership as EVP of finance and CFO and more than four […]
Inserra Supermarkets Celebrates Opening Of ShopRite Of Wyckoff
Inserra Supermarkets Inc., based in Mahwah, New Jersey, hosted a ribbon-cutting at its newest store, the ShopRite of Wyckoff, New Jersey, on Jan. 13. The new supermarket is located at 430 Greenwood Avenue and will be run by the Inserra family. ShopRite of Wyckoff features a wide selection of groceries including both store and national […]
Boston Beer Board Member, Former Dean Foods CEO Gregg Tanner Dies At 62
The Boston Beer Co. is mourning the passing of one of its longest-serving board members, Mr. Gregg A. Tanner, who died at the age of 62 on Jan. 24 surrounded by family. Mr. Tanner retired as CEO of Dean Foods of Dallas, Texas, in 2017. When he passed, he was serving on the board of directors for […]
Giant Food Promotes Healthy Eating With Celebrity Campaign
Giant Food Stores is participating in a national celebrity campaign featuring local sports icons promoting fruits and vegetables. The FNV campaign, which stands for “fruits and veggies,” developed by Partnership for a Healthier America (PHA), was created to use the power of marketing and celebrity endorsements to change the way children and young adults think about […]
