Boston, Massachusetts-based Ocean Spray Cranberries Inc. is launching a brand refresh and new creative campaign. “What will you do with all that power?” uses animation to promote the power of the cranberry, inspired by the farmers, the science and the history of the original superfruit. Ocean Spray’s multichannel campaign explores the positivity and health benefits of […]
Category: Northeast
Posted inOnline Grocery Technology, Northeast
Royal Farms Launches Updated App Featuring Mobile Ordering
Baltimore, Maryland-based Royal Farms has launched its updated mobile app, which will now feature mobile ordering that will give customers the ability to order ahead for delivery or pick up. Royal Farms is an operator of neighborhood convenience stores with more than 250 locations throughout Maryland, Delaware, Virginia, West Virginia and Pennsylvania. Customers with the […]
Posted inMarketing News, Northeast
Weis Markets Launches Annual Paws For Pets Program
Sunbury, Pennsylvania-based Weis Markets has launched its 14th annual Paws for Pets program, a company-wide initiative that collects donations for local animal shelters and rescue organizations. Through the end of May, customers can round up or give $1, $3, $5 or $10 donations at the register or self-checkout. Additionally, customers can give online at the […]
Posted inOnline Grocery Technology, Executive News, Northeast
AppCard Adds Rabe As Chief Growth Officer
New York-based AppCard has expanded its leadership team by adding Jeremy Rabe as its chief growth officer. As a member of the company’s executive leadership team, Rabe will focus on building closer relationships with CPGs and lead the company’s media and content offerings, alongside taking an active role in shaping its overall strategic growth. Rabe brings […]
Posted inOnline Grocery Technology, Northeast
County Market Experiences Increase In App Downloads With Birdzi
Iselin, New Jersey-based Birdzi has announced the implementation of virtual ad circulars at Niemann Foods’ County Market. In order to reduce printing costs and increase shopper engagement, County Market was determined to quickly pivot from the paper Penny Pincher coupons to a more personal digital format. A month after implementation, the regional grocer witnessed a 400 percent increase in digital […]
Posted inProduce News, Northeast
Patriot Pickle Acquires Some Assets Of Farm Ridge Foods
Wayne, New Jersey-based Patriot Pickle has acquired the pickle assets of Farm Ridge Foods. The company distributes pickled products into the retail channel under its own name, as well as private label and third-party brands. “This is an exciting time to be a leader in fresh pickle manufacturing,” said Bill McEntee, CEO of Patriot Pickle. “The […]
Posted inPackaging News, Beverage News, Northeast
Yuengling Launches Limited-Edition Cans To Support Veterans
Pottsville, Pennsylvania-based D.G Yuengling & Son Inc. is bringing back its limited-edition cans in partnership with a military veteran nonprofit, Team Red, White & Blue, as part of the brewery’s Stars & Stripes program. “As America’s oldest brewery, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have […]
Posted inProduce News, Executive News, Northeast
Edible Garden Appoints 3 Industry Executives To Board Of Directors
Belvidere, New Jersey-based Edible Garden AG Inc. has appointed three new independent members to the company’s board of directors as of May 4: Mathew McConnell, Tracy Nazzaro and Ryan Rogers. McConnell has served as CEO of Marco Polo Securities Inc.’s MPS Chaperone and Distribution business since March 2020. In this position, he oversees international equities, […]