Iselin, New Jersey-based Birdzi is altering grocers’ approach to personalization with the announcement of Visper 2.0. Through this program, grocers can create personalized promotions with no manual input, customizing each element to individual shoppers. Earlier this year, regional grocer Coborn’s trialed Visper 2.0 and saw an increase in loyalty. Customers expect personalization, but according to McKinsey & Company, 23 percent of shoppers believe […]
Category: Northeast
Posted inBeverage News, Northeast
Spindrift Launches Seasonal Flavor: Spiced Apple Cider
Newton, Massachusetts-based Spindrift is launching the brand’s first seasonal release, Spiced Apple Cider. “Fall is an ideal season for Spindrift. It’s when the air is crisp, food turns heartier and when many people return to where they feel the most at home to spend time with loved ones. Spiced Apple Cider pairs perfectly with fall […]
Posted inCorporate Store News, Northeast
The Giant Co. Celebrates Hunger Action Month In September
Throughout September, Carlisle, Pennsylvania-based The Giant Company will donate funds and product, volunteer and raise awareness to help eliminate hunger in honor of Hunger Action Month. Established in 2008, Hunger Action Month is the Feeding America nationwide network for food banks’ awareness campaign. “As a grocer, we have the responsibility to feed all people in our local communities […]
Posted inIndependent Store News, Northeast
Tops Offers Double Give Back Days In September
Williamsville, New York-based Tops Friendly Markets announced that in September, it is offering schools the chance to earn double the rewards as part of its Tops in Education Program. Participants enrolled in the program will be able to earn up to 10 percent for schools. Through Sept. 30, customers must purchase participating products such as Tops Brand, […]
Posted inProduce News, Northeast
SweeTango Apple Crop To Begin Shipping After Labor Day
Swedesboro, New Jersey-based SweeTango apple growers and packers are urging retailers to place orders to take advantage of the brand’s marketing plans. Fruit will start shipping after Labor Day, the SweeTango sales desks report. “I don’t remember ever having as nice a crop hanging on the trees as we’ve got this year, both volume and quality,” […]
Posted inIndependent Store News, Grocery Store Layout, Northeast
Weis Markets Completes Store Remodel In Millersburg, PA
Weis Markets has completed the remodel of its store in Millersburg, Pennsylvania. This is the second remodel to the store in two years, following the addition of a beer-wine café in 2020. “Upgrades to Weis’ Millersburg store will improve the shopping experience for our loyal customers in the area,” said Ron Bonacci, VP of advertising and […]
Posted inProduce News, Association News, Northeast
NJDA Highlights Jersey Fresh Produce At Stop & Shop
New Jersey Secretary of Agriculture Douglas H. Fisher visited the Kingsland Avenue Stop & Shop in Clifton Aug. 31 to highlight the store featuring Jersey Fresh in its produce department. Stop & Shop’s 58 New Jersey stores source produce from several local farms from the state. They include Abma’s Farm in Bergen County; Cassaday Farms […]
Posted inProduce News, Northeast
Vita Coco Celebrates World Coconut Day, Sept. 2
New York-based Vita Coco is giving consumers the chance to participate in a fundraising initiative to give back to coconut farming communities for World Coconut Day, held Sept. 2. Vita Coco partnered with Beautiful Destinations, a platform for travel and lifestyle content, to produce short-form video content for the Vita Coco Project, the brand’s social impact program. […]