Posted inMarketing News, Corporate Store News, Northeast

Giant Food Debuts New Campaign Focused On Local Impact

Landover, Maryland-based Giant Food has debuted its new brand campaign, “Find Your Local.” Its theme calls attention to Giant’s commitment to the communities it serves across areas of educational programs, partnerships and product offerings. Running through the end of 2023 and featuring four vignettes from real shoppers – Marcellus, Isabelle, Diane and Courtney, the spots highlight the […]

Posted inPackaging News, Northeast

PepsiCo Introduces Reusable Packaging Options For New Goal

Purchase, New York-based PepsiCo intends to double the percentage of all beverage servings it sells delivered through reusable models from 10 to 20 percent by 2030. Offering its beverages in reusable packaging has been an element of the company’s Sustainable Packaging Vision since 2018, when PepsiCo invested more than $3.2 billion to acquire SodaStream and joined the New Plastics Economy […]

Posted inCenter Store, Northeast

Survey Results Show Consumers Prefer Some Spice In Food

Consumers prefer some level of heat in their food, according to a new survey commissioned by Hunt Valley, Maryland-based Frank’s RedHot.  The survey explored personality correlations between people who are spicy food enthusiasts, targeting adults who celebrate winter holidays. Some of the key findings: Ninety-three percent of respondents prefer some level of heat in their […]

Posted inAnniversary Issues, Home Page Latest News, Northeast

Tops Friendly Markets Celebrates 60th Anniversary

In honor of Tops Friendly Markets’ 60th anniversary in 2022, The Shelby Report presents a special section to commemorate the occasion.  The grocer is positioned to enter the next decade with a defendable network of stores, widespread consumer acceptance, new store format and a dedicated group of employees.  Join us in the pages below as […]