Posted in, Marketing News, National

Garlich Named FMI Director of Media & Public Relations

The Food Marketing Institute (FMI) announced July 27 the appointment of Heather Garlich as director of media & public relations. She will be responsible for managing communications outreach and information activities related to FMI’s strategic goals, including government relations, food safety, conferences and events and industry relations. “We are pleased to welcome Heather to the […]

Posted in, Equipment & Technology, National

SymphonyIRI Group Delivers Shopper Insights for Walmart

SymphonyIRI Group has announced a new relationship supporting Walmart’s customer-centric initiatives whereby the two companies are introducing a next-generation, Web-based shopper insights and collaborative planning platform called Customer Advantage™. Powered by SymphonyIRI’s Liquid Data™ technology and marketing analytics, Customer Advantage will be available from SymphonyIRI beginning August 2011. Leveraging SymphonyIRI’s Consumer Network™, Customer Advantage delivers […]

Posted in, Equipment & Technology, National

New Digital Marketing Program Provides Websites, Apps for IGA Retailers

IGA on July 20 launched IGALink, a new digital marketing program that provides unique full-featured grocery websites and mobile web apps to each of over 900 IGA USA retailers operating more than 1,200 stores, giving every IGA USA retailer a website for the first time in IGA history. The individual websites are easily customizable, making […]