Athenos, a leading line of authentic Greek-style foods including feta cheese, hummus and pita chips, is unveiling a new phase of its popular advertising campaign featuring Yiayia, the brand’s opinionated yet relatable Greek grandmother persona. After the success of last year’s campaign, which saw a double-digit increase in sales while on air, Yiayia returns in […]
Category: National
Posted in, Beverage News, National, New Products
V8 Debuts Its Take On Sparkling Juice
Campbell Soup Co. continues to transform the juice aisle with new V8 V-Fusion® Sparkling juice drinks, the only carbonated juices that provide light, fruity refreshment plus the benefits of fruits and vegetables. Carbonated beverages remain the most popular drink in the U.S., and the sparkling juice category has doubled in the past year to $20 […]
Posted in, Equipment & Technology, National
Shopko Partners with Wishabi to Launch Digital Circular
Shopko Stores Operating Co. LLC in partnership with Wishabi has launched its new digital circular. Accessible at www.shopko.com, the digital circular immediately highlights Shopko’s weekly deals. Wishabi’s patent-pending technology allows consumers to quickly discover the best deals, get reviews and ratings and shop directly though the digital circular across all their favorite devices. Using discount […]
Posted in, National
Hostess Warns Its 18K U.S. Employees Of Potential Layoffs
Hostess Brands Inc. has sent notices of potential layoff, under the federal WARN act, to all 18,000 employees across the U.S. Irving, Texas-based Hostess, maker of the iconic Twinkie and Wonder Bread, currently is under Chapter 11 bankruptcy protection. “The notices were sent to alert employees that a sale or wind down of the company […]
Posted in, Beverage News, Marketing News, National
Budweiser Bottle Gets Red, White And Blue Makeover For Summer
For the first time in many years, the iconic Budweiser bottle will see a major makeover—special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20-July 7 to help raise […]
Posted in, National, West
Former Hostess CEO Takes The Helm At Diamond Foods
San Francisco-based Diamond Foods has appointed food and beverage industry veteran Brian J. Driscoll as president and CEO, effective May 8. Driscoll, who will join the Diamond board of directors, replaces Rick G. Wolford, a director who has served as interim CEO since Feb. 7 while the company conducted a nationwide search for a permanent […]
Posted in, Equipment & Technology, Marketing News, National
FMI’s Walsh: ‘Back To The Future’ For Chicago Show In 2014
Though FMI 2012 The Food Retail Show just wrapped up in Dallas, Texas, Food Marketing Institute officials already are preparing for the big show in 2014. Pat Walsh, SVP of industry relations, education and research for FMI, tells The Shelby Report that show will be held at McCormick Place in Chicago. It is scheduled for […]
Posted in, National, Southeast
Dollar General Expanding Grocery ‘Market’ Format
Goodlettsville, Tenn.-based Dollar General is hoping to grasp a larger share of the grocery business. A Wall Street Journal story describes the retailer’s experiment to expand its Dollar General Market store concept, which offers fresh food and refrigerated products. The company plans to open 40 Market stores within the next year. A typical Dollar General […]