Virginia-based Smithfield has completed its 100th donation on its Helping Hungry Homes® tour—totaling more than 14 million servings of protein donated to local food banks across the country. “We’ve traveled from Miami, Florida, to Anchorage, Alaska, bringing hard-to-source protein to wonderful food assistance organizations and have just made our 100th tour donation,” said Dennis Pittman, […]
Category: National
Posted in, Marketing News, National
Healthy Choice Brings Back Progressive Coupon Offer
Healthy Choice®, a brand of ConAgra Foods Inc., is bringing back its Progressive Coupon Offer on its Facebook page, allowing fans to determine how much the frozen meal coupon ultimately will be worth. The campaign, in which the value of the coupon increases as the number of people who “like” the page and reserve a […]
Posted in, Beverage News, National, New Products
Select 55 Introduces New 35- and 32-Calorie Packages
Select 55 now is introducing smaller-sized cans and bottles. Available at retailers nationwide, Select 55 “Little Lights” include sleek 8-oz., 35-calorie cans available in 12 packs; and 7-oz., 32-calorie clear glass bottles available in 6 packs. Select 55 offers a clean, crisp taste with fewer calories for adult beer drinkers. The new smaller-size cans and […]
Posted in, National, New Products
Multi Grain Cheerios Peanut Butter Hits Shelves
General Mills has added to its popular Cheerios line with new Multi Grain Cheerios® Peanut Butter cereal. The first line extension of the Multi Grain Cheerios brand has five whole grains and 110 calories per serving. In addition, it provides 16g of whole grain per serving (at least 48 grams recommended daily). “We wanted to […]
Posted in, National, New Products
Kashi Rolls Out All Natural Four Cheese Pizza
Kashi® Four Cheese Pizza has been added to Kashi’s frozen pizza line. It features Provolone, Mozzarella, White Cheddar and Fontina cheeses with a real tomato and vegetable-blend sauce on top of a thin crust made with Kashi 7 Whole Grains & Sesame™ with flax seed. The three-serving vegetarian pizza provides 6g of fiber, 15g of […]
Posted in, Midwest, National
Moore Named Supervalu EVO/CMO
Michael Moore has been named EVP and CMO for Minneapolis-based Supervalu, the company announced Jan. 24. Moore, 47, joined Supervalu in 2011 as business transformation officer, working on the implementation of Supervalu’s business turnaround. Moore was named to the top marketing post following the recent decision by Julie Dexter Berg to leave the company and […]
Posted in, National, West
Safeway Employees Contribute One Million Volunteer Hours in 2011
Pleasanton, Calif.-based Safeway Inc.’s companywide effort to mobilize its workforce and transform communities resulted in employees volunteering one million hours in 2011. “The number of hours along with the stories about employees who unselfishly gave their valuable time are inspiring and humbling,” said Larree Renda, Safeway EVP and chair of the Safeway Foundation. “Through their […]
Posted in, Equipment & Technology, National
WMMB Launches 3rd Annual Macaroni & Cheese Blog
The Wisconsin Milk Marketing Board (WMMB) has invited 30 of the country’s top food bloggers to participate in the third annual “30 Days, 30 Ways with Macaroni and Cheese” blogger program. The blog relaunched Jan. 20 in celebration of National Cheese Lover’s Day. A new blogger-created recipe will be unveiled each day for 30 days. […]