Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey. The partnership leverages the scale of both businesses to deliver overall competitive advantage via step-change brand-building, ground-breaking innovation and access to research, training and […]
Category: National
Posted in, Marketing News, National
Oscar Mayer Brand Mobile Device Simulates Smell, Sound Of Bacon Frying
The Oscar Mayer brand says it is breaking new ground with the first-ever iOS device that allows early risers to wake up to the smell of bacon without lifting a frying pan. The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to […]
Posted in, National, New Products
Saffron Road Launches Korean Line
Saffron Road is introducing a line of frozen meals and tacos inspired by traditional Korean cuisine, making the packaged food brand of American Halal Co. one of the first to bring Korean frozen entrees to the all-natural premium category. The launch comes as part of the brand’s commitment to bringing globally-inspired cuisine to Americans. Like […]
Posted in, National, Store News
Report: H-E-B, Trader’s Joe’s And Publix Earn Top Customer Experience Ratings
The fourth annual “Temkin Experience Ratings” reveals grocery and fast food chains dominate the top spots among evaluation of 268 companies across 19 industries. Based on a study of 10,000 U.S consumers, H-E-B, Trader Joe’s, Chick-fil-A, and Publix earned the highest scores in the 2014 Temkin Experience Ratings, ranking 268 companies across 19 industries. Joining […]
Posted in, Equipment & Technology, National
AirFlo Introduces Merchandising Display For Bananas
Carlson AirFlo has launched the AirFlo Banana Display, which the Minnesota-based company says provides both a strategic location display and focal-point function for displaying bananas. Benefits, according to Carlson AirFlo, include: • Increase sales by providing more access, appeal and excitement; • Reduce shrink simply by hanging the fruit from its crown, resembling growth in […]
Posted in, Corporate Store News, National
Kroger Created More Than 7K New Jobs Last Year
The Kroger Co. says its total active workforce grew by more than 7,000 during fiscal year 2013. Approximately 90 percent of the new jobs were in the company’s supermarket divisions. “Our associates have the extraordinary opportunity to make a difference for the more than eight million customers who visit our stores each day,” said Katy Barclay, […]
Posted in, National, New Products
Self Magazine Gets Into Frozen Foods Business
Self magazine is introducing Self Healthy Kitchen, a new line of frozen meals that feature ingredients from the magazine’s best-selling “Drop 10 Diet” books and weight loss programs. These ingredients are designed to help the body burn fat, lose weight and lower risk for disease. Self, a Conde Nast brand, worked with Chef Calvin Harris, […]
Posted in, National
Consumer Expectations That Are Reshaping Retail
While retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved way for a “Total Retail” experience, according to a new report by PwC titled, “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more […]