Swiftly has introduced its Audience Optimizer solution, empowering regional and independent grocers to thrive in today’s digital-first marketplace. Since publicly launching in 2024, Audience Optimizer has driven millions in incremental sales and double-digit returns across hundreds of stores nationwide. For decades, print circulars have been the primary way grocers drive weekly traffic. However, as circulation […]
Category: National
Instacart Launches Consumer Insights Portal To Help Brands
Instacart has introduced the Consumer Insights Portal, a new software platform for brands to access its first-party grocery shopping data. Built on daily activity from nearly 100,000 stores and more than 1,800 retail banners, Consumer Insights Portal gives marketing, sales and insights teams self-serve access to SKU-level performance, search behavior, substitution patterns and promotion impact […]
Independent Grocers Unlock More Impact With Less Work
Running an independent grocery store isn’t easy. Between competing with national chains, juggling rising costs and trying to keep up with shoppers who expect more every year, it can feel like you’re being asked to do everything with fewer resources. That’s why many grocers are looking for simple, practical tools that make everyday operations easier […]
NGA, CGA Help Independents Remain Important Part Of American Economy
As some of the most resilient business owners in the country, independent community grocers know they don’t thrive by working in a vacuum. The strength of our industry comes from its robust sense of unity. Few organizations embody that sense better than the National Grocers Association and the California Grocers Association. By bringing independent retailers […]
Inmar Intelligence Named Digital Incentive Provider For RSA America
Inmar Intelligence has begun a new partnership with RSA America to become its digital incentive and coupon settlement provider, delivering promotions and savings tools to RSA’s network of more than 250 independent retailers. While independent grocers often are seen as the primary lifeline for food in rural communities, food deserts and price-sensitive communities, economic turbulence is making […]
Hershey Expands Innovation With New Flavors, Formats And Technology
Hershey is keeping its focus on consumer demand with a lineup of new innovations across confections, snacks and better-for-you products. Lindsay McCabe, manager of corporate communications and brand PR for Hershey, recently spoke with The Shelby Report about some new offerings from the company. “One area that we were missing within our confection space was […]
Aldi Partners With Uber Eats To Launch Nationwide Grocery Delivery
Uber Technologies and Aldi have teamed up to make the grocer’s offerings available on Uber Eats for the first time, bringing on-demand delivery to more than 2,500 locations nationwide. The partnership allows shoppers to order Aldi-exclusive products – including fresh produce, organic meats, bakery items, wine and seasonal favorites – through the Uber Eats app. […]
KeHE Distributors, Sprouts Farmers Market Extend Partnership
KeHE Distributors has announced a 10-year extension of its distribution agreement with Sprouts Farmers Market. “Together, we’ve built a foundation of mutual success that has powered remarkable growth for both organizations,” said Scott Widtfeldt, EVP of sales at KeHE. “This extension positions both KeHE and Sprouts to accelerate innovation, enhance efficiency and unlock new opportunities […]
