by Terry Soto/multicultural marketing expert I’m often asked how retailers can avoid stereotyping or generalizing when attempting to attract sales from multicultural shoppers given how diverse even one nationality, dialect or cultural background can be. It starts with some common sense. Say you want to attract sales among Hispanic shoppers. The first step should always […]
Category: National
2020 United Fresh Innovation Awards Application Period Now Open
United Fresh has opened the application period for the 2020 United Fresh Innovation Awards. Companies are encouraged to nominate their products and solutions in seven categories for the winning title, which will be announced at the United Fresh 2020 Convention & Expo, June 16-19 in San Diego. “The pace of innovation in the fresh produce […]
New Magic Fruity Pebbles Available In Time For National Cereal Day
Lakeville, Minnesota-based Post Consumer Brands is releasing a new, limited-edition Magic Fruity Pebbles cereal in celebration of National Cereal Day on March 7. Inspired by the Flintstone family’s pink dinosaur Dino, this hot pink, crispy rice cereal turns milk blue. The limited-edition Magic Fruity Pebbles are also gluten-free. “The Pebbles brand is always looking for […]
AEB CEO Announces Plans To Step Down In 2nd Quarter
American Egg Board President and CEO Anne Alonzo has shared with AEB members and staff her decision to step down from office in mid-April 2020. She was afforded an opportunity to join an agribusiness company in a key role out of its Washington, D.C., office. In sharing the news with the board, AEB Chair Jeff […]
NCA Names Members Of 2020 Future Leadership Class
The National Confectioners Association (NCA) recently announced its five-member class for the 2020 Future Leadership Program, which is dedicated to helping young professionals access networking and professional development opportunities. “The Future Leadership Program creates incredible opportunities for young people in the confectionery industry,” said John Downs, NCA president and CEO. “Our last class of future […]
Morning Consult Reveals Most Trusted Brands of 2020
The United States Postal Service, Amazon and Google rank as the top three most trusted brands in the country, according to the inaugural Most Trusted Brands report from data intelligence company Morning Consult. The report, the largest study of its kind, features an average of 16,700 interviews per brand for nearly 2,000 brands. It also […]
Product Of The Year USA Honors 2020 Award Winners
Product of the Year USA, the largest consumer-voted award for product innovation, has named the winners of the 2020 Product of the Year Awards. With winners across 41 unique categories, the innovative products were awarded Product of the Year through a national study of 40,000 consumers conducted by Kantar, a global leader in consumer research. Designed to champion brands […]
Meat Industry Leaders Honored At Annual Awards Ceremony At 2020 IPPE
The North American Meat Institute (NAMI) honored industry leaders and member companies at its Annual Awards Ceremony and Luncheon during the 2020 International Production & Processing Expo (IPPE) held Jan. 28-30 in Atlanta. “The Meat Institute congratulates these exemplary individuals and companies for their impressive achievements” said NAMI President and CEO Julie Anna Potts. “Their […]
