The Coca-Cola Company has named Alfredo Rivera as president of Coca-Cola North America, effective immediately. Rivera is a 23-year veteran of the company who has most recently served as president of the Latin America group. Rivera replaces James L. “Jim” Dinkins, who has led Coca-Cola North America since 2018. He is retiring. Dinkins joined Coca-Cola […]
Category: National
More Than 28M Disinfectant Wipes Needed For One Cleaning Of Schools
As students return to schools across the country, the Consumer Brands Association has launched the Clean Classroom Calculator to give educators, administrators and legislators an estimate of the disinfecting products PK-12 schools will need to properly protect against COVID-19. With 56.4 million students enrolled in PK-12 this school year, cleaning one desk per student would require 28.2 million disinfectant […]
Blended Proteins: A Healthy Balance For Retailers And Flexitarians
by Michael Uetz / Managing principal, Midan Marketing, meat marketing specialists since 2004 As consumer attitudes toward meat are undergoing significant changes, new lines of meat alternatives are hitting the shelves every day. These changes are being driven by shifts in the U.S. population toward younger generations with increasingly diverse ethnic profiles and attitudes. These […]
PepsiCo Appoints Azevêdo, Andrew To Senior Leadership Roles
PepsiCo has appointed Roberto Azevêdo and Jim Andrew to senior leadership positions. Azevêdo, currently director-general of the World Trade Organization, was named EVP and chief corporate affairs officer, effective Sept. 1. In this newly created role that brings PepsiCo’s public policy, government affairs and communications activities under one umbrella, Azevêdo will focus on solidifying PepsiCo’s external […]
United Fresh Releases Summer 2020 Fresh Insights For Foodservice
The summer 2020 issue of United Fresh’s Fresh Insights for Foodservice is now available. This quarterly report highlights on-trend foodservice applications for fresh produce in restaurants, at retail, in meal kits and more. This issue also addresses new circumstances brought-on by the COVID-19 pandemic. “We’re encouraged by the passion and commitment of foodservice operators and […]
Supermarkets Welcome Recent Fix For ‘Retail Glitch’
This is the first article in a two-part series by The Shelby Report on fixing the “retail glitch.” by John McCurry, contributing writer Robert Rybick, CEO of Geissler’s Supermarkets, has been a proponent of remedying the “retail glitch” since it became apparent that a clerical error in the 2017 Tax Cuts and Jobs Act inadvertently disrupted […]
Daymon Report Reveals Strong Outlook For Private Brands
Daymon, a pioneer in private brand development, has released the latest edition of its Private Brand Intelligence Report, delivering an inside look into the future of private brands and the emerging strategies that will be essential for retailers in getting ahead and positioning themselves for long-term sustainable growth. The report features insights and thought leadership […]
Pepsi Celebrates Elite Football Fans In New Marketing Campaign
While there is much uncertainty in the world of sports right now, one thing is certain: elite football fans will be watching this season. These elite football watchers exist all across the U.S. – in fact, 95 percent of NFL fans watch games on TV. This is the inspiration for the new 2020 Pepsi football campaign – “Made […]
