PepsiCo has appointed Athina Kanioura as EVP and chief strategy and transformation officer. She will report to Chairman and CEO Ramon Laguarta. In this new role, Kanioura will lead PepsiCo’s end-to-end strategy to win both as a total company and in key markets, including the company’s digitalization and data strategy. She also will lead company-wide transformation […]
Category: National
Posted inCOVID News, Home Page Latest News, National
Acosta Report Details How COVID-19 Is Reinventing How America Eats
Consumer spending drastically changed when the coronavirus hit the U.S., impacting the trajectory of retail food and beverage and foodservice sales. COVID-19: Reinventing How America Eats, a new report from Acosta, a Jacksonville, Florida-based full-service sales and marketing agency in the CPG industry, breaks down changes to retail spending and eating habits and highlights new opportunities for manufacturers. “With […]
Posted inHealth & Wellness, Home Page Slider, National
Walmart Offers Digital Scheduler For Flu Shots This Year
Walmart is making it easier than ever to get vaccinated against the seasonal flu. New this year, the retailer is launching a digital scheduler so customers can book an appointment for a flu shot at any one of Walmart’s 4,700-plus pharmacies. Additionally, Walmart stores nationwide will host in-store events offering customers convenient flu shots, while […]
Posted inBeverage News, Home Page Slider, National
PepsiCo, USAID Launch Partnership To Empower Women In Agriculture
Global food and beverage leader PepsiCo recently announced a new five-year, $20M partnership with the U.S. Agency for International Development, under the Women’s Global Development and Prosperity Initiative. This partnership is in an effort to empower women in agriculture and help build a more sustainable food system. The goal of the project is to drive inclusivity […]
Posted inBeverage News, Home Page Slider, National
Coca-Cola Names Leaders For New Operating Units, Beverage Categories
The Coca-Cola Co. has announced appointments for a number of senior roles leading the company’s new operating units and beverage category teams. The selections are part of the company’s broader reorganization, as first announced Aug. 28. The company’s nine new operating units and five global category teams will be supported by the newly created Platform […]
Posted inProduce News, Home Page Slider, National
Kiwifruit Marketer Appoints WPP Global Integrated Team
Zespri International has selected an interdisciplinary team of WPP agencies as its global Agency of Record to deliver its brand proposition, “Make Your Healthy Irresistible,” through communications, experience, commerce and technology. Zespri works on behalf of more than 4,300 kiwifruit growers in New Zealand and around the world with operating revenues of $2.2 billion. “At […]
Posted inPackaging News, Home Page Slider, National
Infiniti Looks At Upcoming Trends In North American Packaging Market
As the North American packaging industry prepares to grow and continue to be a global leader in the packaging industry, companies and investors need to ask themselves one question. What trends are going to assist the growth of this industry? The answer is crucial and is discussed in detail in Infiniti Research’s latest article. Being […]
Posted inOnline Grocery Technology, COVID News, Home Page Slider, National
PLMA Live! Set For February After 2020 Trade Show Was Cancelled
The Private Label Manufacturers Association recently announced a virtual event for Feb. 1-5, 2021: PLMA Live! Presents Private Label Week. The announcement comes with the association’s decision to cancel its 2020 Private Label Trade Show, in light of continuing uncertainties concerning the health and safety of participants at large-scale, in-person gatherings. The annual PLMA show that […]