In time for the summer season, UV Vodka has entered the ready-to-drink cocktail category with its UVGO sparkling cocktail. Made with UV Vodka, UVGO sparkling cocktail contains natural flavors, 5% ABV and fewer than 150 calories per 12-oz. can. “Our consumers want great tasting, convenient options to satisfy their busy lifestyles. Now they can have […]
Category: Midwest
Despite Prolonged Winter, Michigan Asparagus Season Underway
The Michigan asparagus season is now underway, it was announced in mid-May, and the vegetable is being shipped to stores on schedule. When late season blizzards dropped six inches of snow on asparagus fields, anxious consumers wondered if that would lead to delays in the highly anticipated Michigan asparagus season. While snows in April and […]
Illinois’ Marcoot Jersey Creamery Launches Extreme Ice Frozen Treat
In time for National Dairy Month in June, Greenville, Illinois-based Marcoot Jersey Creamery has launched its new frozen treat, Marcoot Extreme Ice. Marcoot Extreme Ice contains crushed fruit and fresh sweet cream whey. Flavors are Strawberry, Mango and Strawberry Banana, with more coming soon. “After we began making cheese, we found ourselves with an excess […]
Family Fare ‘Keeping It Real’ As Part Of New Branding Promises
SpartanNash invested $18.3 million in 18 Family Fare stores in Michigan as part of its new “Keeping it Real” brand promises. Family Fare is keeping it real for store guests, with five brand promises: keeping it real local; keeping it real with value beyond price; keeping it real with affordable wellness; keeping it real socially […]
Snack Pack Launches New Dragon Treasure Pudding Cups
Snack Pack has announced the launch of its Dragon Treasure pudding cups. Mythical creatures have taken pop culture by storm in recent years and interest in dragons continues to rise. Featuring a fruity flavor, Dragon Treasure pudding cups come in green and red colors. Each six-pack of gluten-free pudding cups comes with temporary dragon-themed tattoos […]
Pre Brands Hires Kevin Ponticelli As CEO To Oversee Expansion
Chicago, Illinois-based Pre Brands has hired Kevin Ponticelli as CEO. Ponticelli brings more than 30 years of diverse consumer packaged goods experience across sales, marketing and strategy. “Pre aligns perfectly with consumer trends, tastes terrific and is winning in the market,” Ponticelli said. “Everyone in our organization is committed to scaling the business successfully as […]
Kroger And Lindsay Goldberg Form PearlRock Partners
The Kroger Co. and private investment firm Lindsay Goldberg have formed PearlRock Partners, a new platform that will identify, invest in and help grow the next generation of leading consumer product brands. PearlRock Partners will be one of the largest data-driven investment vehicles focused on consumer brands. The platform will be a part of Kroger’s […]
Yesway Super-Swipes Offers Prizes, Giveaways Through June 25
Yesway invites customers to #SayYesToWinning with Yesway Super-Swipes for a chance to win free gas for one year or one of thousands of other free-for-a-year and instant prizes. Des Moines, Iowa-based Yesway is a convenience store chain with locations in Iowa, Kansas, Missouri, Oklahoma, Texas, Nebraska, New Mexico, South Dakota and Wyoming. One Yesway Rewards […]
