Lenexa, Kansas-based Hostess Brands launched its new “Live Your Mostess” integrated advertising campaign, the first national ad campaign for the Hostess brand in nearly a decade. Developed in partnership with Grey Midwest and Edelman, and produced by WPP’s Townhouse, the new campaign underscores the accelerated growth journey the brand has experienced over the past year […]
Category: Midwest
Hy-Vee’s Lampkin Named A National 2021 Store Manager Of Year
Brandon Lampkin, a 31-year veteran of Hy-Vee and store director at the 180th and Q Hy-Vee in Omaha, Nebraska, has been named 2021’s Store Manager of the Year in Category C by FMI – the Food Industry Association. This marks the second year in a row a Hy-Vee store director has been chosen for this […]
Steve’s Mediterranean Chef Releases New Look Across Michigan Stores
Steve’s Mediterranean Chef, a metro-Detroit family-owned company that produces Mediterranean food favorites like hummus, tabouli, garlic sauce, grape leaves and spinach and feta pie, will debut a rebranded look as it celebrates seven-fold sales growth since the company’s purchase in 2013. Sales have risen from $800,000 (resale and wholesale) to $6 million in 2021, with a projected 15 to 20 […]
Skogen’s Festival Foods Welcomes Leslie Atkinson As VP Of Marketing
Skogen’s Festival Foods, based in Green Bay, Wisconsin, has appointed Leslie Atkinson as VP of marketing, effective June 21. With more than 20 years of marketing leadership experience, Atkinson was most recently VP of marketing with Brookshire Grocery Co., a Texas-based supermarket chain with four banners and more than 178 stores in Texas, Louisiana and […]
Russell Stover Introduces ‘Joy Bites’ – No Sugar Added Chocolate Bars
Kansas City, Missouri-based Russell Stover Chocolates launched Joy Bites, a collection of no sugar added chocolate bars that are crafted with Fairtrade cocoa and select non-GMO and organic ingredients. The Joy Bites collection includes an assortment of chocolate bars with breakable bites wrapped in easy-to-use resealable packaging that is 100 percent recyclable with FSC certified […]
Pure Green Farms Gets To Work On Expansion Plans With New Investor
Pure Green Farms, a Midwest hydroponic greenhouse which had its official launch earlier this year, will be moving forward with its expansion plans after taking on a new investor, Paul J. Mastronardi. Mastronardi chose to invest in Pure Green Farms because of the technology of the greenhouse and its growing system that produces high quality […]
Nature Nate’s Honey Co. Partners With IRI To Grow Honey Category
Chicago-based IRI is continuing to deepen its strategic relationship with Nature Nate’s Honey Co. by helping it meet customers’ needs, collaborate with retailers and, ultimately, achieve category growth. While the honey category achieved 30 percent growth in 2020, Nature Nate’s outpaced the category with 45 percent growth in dollar sales for the 52 weeks ending […]
KeHE And Sprouts Partner For Campaign To Identify Diverse Brands
Naperville, Illinois-based KeHE Distributors has partnered with Sprouts Farmers Market and RangeMe for a special entry opportunity for innovative brands that embody diversity and inclusion. Committed to supporting its retail partners in their quest for innovation and diversity, KeHE is foraging and reviewing submissions for brands that are mission-based, minority, women, veteran, LGBTQ or disability-owned and will introduce the […]
