Chicago, Illinois-based Egglife Foods has launched a creative campaign aiming to drive awareness, familiarity and loyalty for its egg white wraps. The campaign will span across a variety of consumer touchpoints, including connected TV/streaming, online video, social media, display, out-of-home, search, influencer relations and public relations, with a 43 percent increase in marketing investment versus […]
Category: Midwest
Haribo Celebrates 100th Birthday With New Flavors And Shapes
Rosemont, Illinois-based Haribo, the inventor of the gummi bear, is kicking off 2022 by celebrating the 100th birthday of its original sweet treat, Goldbears. Created by Haribo founder Hans Riegel in 1922 and known for its gold packaging, Haribo will mark the Goldbears’ birthday celebration with new innovations and surprises, including a limited edition mix of Goldbears […]
Price Chopper Announces Partnership With Kansas City Pioneers
Kansas City, Missouri-based Price Chopper has partnered with the Kansas City Pioneers, KC’s premier e-sports organization. “We know the reach of the e-sports community continues to grow, and our team is ready to help fuel players and fans with fresh foods at great prices,” said Casie Broker, CMO at Price Chopper Enterprises. “It’s important that […]
Minnesota Grocers Association Marks Milestone
Group’s success credited to committed, engaged membership The Minnesota Grocers Association has many goals in 2022, some of which will entail a variety of happenings to celebrate its 125th anniversary. “As a legacy organization, the MGA is extraordinarily proud of the role we play as a leader in the food industry of Minnesota – from […]
Schnucks Kicks Off New Year With ‘Good For You’ Program
St. Louis, Missouri-based Schnuck Markets Inc. is launching its free “Good For You” program, open to all Schnucks Rewards members. Rewards members that opt in will notice their receipts will show a count of the total number of “Good For You” items and a percentage of the food items that were just purchased that are […]
SpartanNash Foundation Raises $325K For Midwest Food Pantries
Grand Rapids, Michigan-based SpartanNash continues to support local food pantries across the Midwest, recently donating $325,000 through in-store fundraising efforts and a pledge from the SpartanNash Foundation to provide hunger relief for those who are food insecure. This fundraising campaign complements SpartanNash’s year-round food donations to local pantries nationwide, totaling more than four million pounds […]
Mondelēz International Strengthens Commitments To Human Rights
Chicago-based Mondelēz International Inc. has joined IDH (The Sustainable Trade Initiative) Living Wage Roadmap to help advance living wages in global supply chains and confirms a continued commitment to pay its employees a living wage. This builds upon the company’s focus on promoting human rights with the introduction of a dedicated Human Rights Policy in […]
Newsweek Names Hormel One of America’s Most Responsible Companies
Austin, Minnesota-based Hormel Foods Corp. has been named one of America’s Most Responsible Companies by Newsweek magazine for the third year in a row. The company was also recently recognized as a Best for Vets Employer by Military Times and received numerous accolades for its internship program by Vault. “This recognition is a continued testament […]
