Jarlsberg Cheese, a national brand of cheese based in Darien, Connecticut, is expanding its advertising campaign titled “Life’s Best Served with Jarlsberg.” The 2019 campaign will extend the brand’s geographic focus across the New York metro area, New Jersey, Pennsylvania and Maryland, and continue to drive awareness, consideration and trial amongst Jarlsberg’s key target customer—the older Millennial. The […]
Category: Online Grocery Technology
McCormick Appoints Advantage Solutions N.A. Sales Agency Of Record
McCormick & Co. Inc., based in Baltimore, Maryland, has appointed Advantage Solutions North American as its sales agency of record across the majority of its U.S. and Canadian business. Advantage, headquartered in Irvine, California, is a provider of business solutions to consumer-goods manufacturers and retailers with a suite of technology-enabled services that includes headquarter sales […]
Ocado Deploys New Digital Advertising Platform By Citrus
Ocado has gone live with a new digital advertising platform from Australian startup Citrus. The platform offers supplier-sponsored positioning on its e-commerce platform. Sponsored products appear first in relevant search results. The aim is to monetize shelf space for the online retailer. It has been testing campaigns with the platform using own-label products and reports good […]
Grocery Outlet Partners With RangeMe For Product Sourcing
RangeMe, an online platform “revolutionizing new product discovery between product suppliers and top retailers across the country,” is partnering with California-based extreme-value retailer Grocery Outlet. “We are committed to bringing our customers premium products at tremendous value,” says Steve Wilson, SVP of purchasing for Grocery Outlet. “And part of that commitment relies on having access to […]
‘Robot Bartender’ Somabar Debuts At Gelson’s In-Store Wine Bars
Somabar, a Los Angeles, California-based startup, is hoping to make it easier and less expensive for foodservice establishments to offer cocktail programs. It’s launching what it says is the world’s first robot bartender created for beer and wine bars and restaurants, starting with its public launch at select Gelson’s Wine Bars. Somabar is operational at […]
Amazon Go Competitor ‘Skip’ Now Live In 60 Grocery Stores
Skip, a frictionless checkout provider that announced last October that it would beat Amazon Go in rolling out to 3,000 locations in 2019, is now available in 60 grocery stores. Another 23 are scheduled to go online by Feb. 6. Skip’s mobile checkout platform is scheduled to be in a total of 275 locations—9 percent […]
Nestlé Becomes Founding Partner Of Loop, Debuts Reusable Ice Cream Packaging
A coalition of the largest consumer product companies, along with international recycling company TerraCycle, today unveiled what they say is a global, first-of-its-kind, shopping system called Loop. The initiative was designed to change the world’s reliance on single-use packaging, offer a convenient and enhanced circular solution to consumers, while securing meaningful environmental benefits. Announced at […]
Kroger, JTG Daugherty Racing Team Up On New NASCAR Sponsorship Strategy
The Kroger Co. and JTG Daugherty Racing are debuting a new NASCAR sponsorship strategy that “focuses on shopper themes and will help participating brands communicate more effectively with consumers.” The goal of the new strategy is to significantly increase sales for sponsor brands and for Kroger. The No. 47 Monster Energy NASCAR Cup Series […]
