The Independent Grocers Alliance (IGA) has announced a new Red Oval Partnership with Red Pepper Digital, a provider of digital marketing solutions for retailers. The partnership will give IGA’s network of independent grocery stores access to innovative digital circular and advertising platforms that help grocers reach shoppers more effectively and drive measurable sales growth. “Our […]
Category: Online Grocery Technology
Posted inOnline Grocery Technology, Marketing News, National, News
Ahold Delhaize USA To Launch Edge Retail Media Ad Platform
Ahold Delhaize USA has shared that its retail media arm, AD Retail Media, will launch Edge, a proprietary advertising technology platform, in January. Powering on-site display, sponsored search and in-store digital screens, Edge is built for the grocery sector. The platform creates opportunities for CPG partners to reach customers with a transparent, intuitive way to […]
Posted inOnline Grocery Technology, News, West
Algolia Launches AI Grocery Solution For Digital Shopping
Algolia has introduced its Intelligent Grocery Solution, a new artificial intelligence (AI) application designed specifically for the grocery industry. The platform combines real-time search, personalized recommendations and inventory-aware discovery to simplify and personalize the digital grocery shopping experience. For decades, the grocery store has been a place of familiar and functional habits. Now, an undeniable […]
Posted inOnline Grocery Technology, National, News
Swiftly Aims To Level The Playing Field With Audience Optimizer
Swiftly has introduced its Audience Optimizer solution, empowering regional and independent grocers to thrive in today’s digital-first marketplace. Since publicly launching in 2024, Audience Optimizer has driven millions in incremental sales and double-digit returns across hundreds of stores nationwide. For decades, print circulars have been the primary way grocers drive weekly traffic. However, as circulation […]
Posted inOnline Grocery Technology, National, News
Instacart Launches Consumer Insights Portal To Help Brands
Instacart has introduced the Consumer Insights Portal, a new software platform for brands to access its first-party grocery shopping data. Built on daily activity from nearly 100,000 stores and more than 1,800 retail banners, Consumer Insights Portal gives marketing, sales and insights teams self-serve access to SKU-level performance, search behavior, substitution patterns and promotion impact […]
Posted inOnline Grocery Technology, National, News
Inmar Intelligence Named Digital Incentive Provider For RSA America
Inmar Intelligence has begun a new partnership with RSA America to become its digital incentive and coupon settlement provider, delivering promotions and savings tools to RSA’s network of more than 250 independent retailers. While independent grocers often are seen as the primary lifeline for food in rural communities, food deserts and price-sensitive communities, economic turbulence is making […]
Posted inOnline Grocery Technology, Gelson's, News, West
Gelson’s Markets Shifts To Interactive Digital Circulars Via Ideal
Gelson’s Markets has shifted to an interactive, 100-percent digital weekly circular, powered by Ideal’s platform, to transform how shoppers engage with the brand while reducing print and newspaper insertion costs. The transition is live across all Gelson’s locations in Southern California, with weekly promotions accessible via website, mobile app, email and social channels. Unlike other digital […]
Posted inOnline Grocery Technology, Merchandising News, National, News, The Kroger Co.
Kroger Precision Marketing Expands Managed-Service Capabilities
Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV and dynamic creative optimization (DCO) for display. The move comes as more brands are applying purchase-based audiences across streaming media. However, KPM noted, many mid-sized consumer packaged goods […]