Instacart has introduced the Consumer Insights Portal, a new software platform for brands to access its first-party grocery shopping data. Built on daily activity from nearly 100,000 stores and more than 1,800 retail banners, Consumer Insights Portal gives marketing, sales and insights teams self-serve access to SKU-level performance, search behavior, substitution patterns and promotion impact […]
Category: Online Grocery Technology
Inmar Intelligence Named Digital Incentive Provider For RSA America
Inmar Intelligence has begun a new partnership with RSA America to become its digital incentive and coupon settlement provider, delivering promotions and savings tools to RSA’s network of more than 250 independent retailers. While independent grocers often are seen as the primary lifeline for food in rural communities, food deserts and price-sensitive communities, economic turbulence is making […]
Gelson’s Markets Shifts To Interactive Digital Circulars Via Ideal
Gelson’s Markets has shifted to an interactive, 100-percent digital weekly circular, powered by Ideal’s platform, to transform how shoppers engage with the brand while reducing print and newspaper insertion costs. The transition is live across all Gelson’s locations in Southern California, with weekly promotions accessible via website, mobile app, email and social channels. Unlike other digital […]
Kroger Precision Marketing Expands Managed-Service Capabilities
Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV and dynamic creative optimization (DCO) for display. The move comes as more brands are applying purchase-based audiences across streaming media. However, KPM noted, many mid-sized consumer packaged goods […]
Upside, HGG Collaborate On Spanish Language App Feature
The Upside app is now available in Spanish, expanding access for millions of Spanish-speaking consumers and bilingual families across the U.S. Users whose device language is set to Spanish will automatically see the app in their preferred language as they earn cash back on everyday purchases. To help raise awareness, Heritage Grocers Group (HGG) is […]
AppCard Powers New Loyalty Partnership Between Randy’s Market, AAA
Randy’s Neighborhood Market, powered by AppCard, has announced a new partnership with AAA – The Auto Club Group (ACG). As part of the arrangement, AAA members shopping at participating Randy’s Neighborhood Market locations in Iowa will receive a special offer of $5 off a $50 purchase. In addition, new AAA members who join using Randy’s […]
IGA, SHOPtoCOOK Offer Independent Grocers Next-Gen Digital Solutions
The Independent Grocers Alliance (IGA) has partnered with SHOPtoCOOK to bring its full suite of customer engagement tools to IGA member stores. SHOPtoCOOK is an independent-focused provider of customized websites, mobile experiences and accessible in-store interactive media integrated to the top loyalty/digital coupon programs. A highlight of the partnership will grant IGA member stores access to […]
Albertsons Cos., Google Cloud Collaborate On New AI Shopping Assistant
Albertsons Cos. is the marquee collaborator and first retailer to bring Google Cloud’s Conversational Commerce agent solution to market – helping to redefine how customers discover, plan and shop for groceries. The new artificial intelligence-powered solution on Vertex AI provides an advanced product discovery experience for business-to-consumer retailers. Albertsons Cos. is leveraging Conversational Commerce agent […]
