Posted inNortheast, Corporate Store News, Online Grocery Technology, Tops Friendly Markets

Birdzi To Enhance Shopper Communications For Tops Friendly Markets

Northeast Grocery Inc. (NGI), the parent company of Tops Friendly Markets, has selected Birdzi’s personalization and analytics platform to enhance customer connections at all 148 Tops locations in New York, Pennsylvania and Vermont. Once fully implemented, shoppers will benefit from individualized emails and unique promotional offers, made possible by Birdzi’s approach to AI-driven personalization. NGI’s […]

Posted inOnline Grocery Technology, National

Givex’s Coupon Portal To Boost ROFDA’S Wholesale Partners

Retailer Owned Food Distributors and Associates (ROFDA) has begun a partnership with Givex Inc. to use its Enterprise Coupon Portal for new coupon and deal management, with the goal of enhancing shoppers’ savings and increasing loyalty and brand awareness. Formed in 1962 to enhance the success of independent retail grocers, ROFDA is a cooperative representing […]

Posted inOnline Grocery Technology, Associated Grocers of New England, Northeast

AGNE Enhancing Retail Media Network With Instacart, Givex

Associated Grocers of New England (AGNE) has announced new strategic partnerships with Instacart and Givex to further enhance its retail media network solutions.  AGNE empowers independent grocery retailers with innovative tools aimed at boosting sales and customer engagement. As part of this commitment, AGNE has selected Instacart’s Carrot Ads solution and Givex’s Enterprise Coupon Portal […]

Posted inOnline Grocery Technology, National, Wholesaler/Distributor News

ROFDA Members Select Instacart For Retail Media Network

ROFDA wholesalers, representing more than 2,250 stores, will use Instacart’s Carrot Ads to power their retail media networks. The partnership enables advertisers to drive sales at thousands of local independent grocers more easily and efficiently, better supporting the communities they serve. “This is one of the largest examples of cooperation and collaboration across the independent […]

Posted inMarketing News, National

Loyalty Membership Does Not Spell Loyal Behavior For Shoppers

Sponsored content Increasing customer loyalty is a top priority for grocers. When asked, they consistently rate the following as their top priorities: Building brand affinity Increasing return visits Boosting customer lifetime value During the pandemic, grocery retailers made forward-thinking pivots like differentiated digital experiences and special promotions that helped them win new and loyal customers. […]

Posted inOnline Grocery Technology, West

The Save Mart Companies Expands Instacart Partnership

To improve the shopping experience at nearly all 200 Save Mart, FoodMaxx and Lucky locations, The Save Mart Companies has expanded its omnichannel partnership with Instacart to add several in-store solutions such as Caper Carts and FoodStorm. The grocer will also upgrade to Instacart’s Storefront Pro, bringing increased e-commerce capabilities with advanced advertising options to […]