Posted in, Amazon Fresh, Marketing News, Midwest, National, Southwest, Whole Foods

Caddell: NARMS/IFBA Readies for a New Beginning

By Terrie Ellerbee/associate editor The National Association for Retail Merchandising Services (NARMS) is moving its base of operations from Wisconsin to Colorado, making changes to headquarters staff, assessing the services it offers and looking ahead to its own future as sales move into alternative channels. Tom Caddell, NARMS International executive director, spoke to The Shelby […]

Posted in, Marketing News, National

Athenos Unveils New Phase Of Popular Yiayia Ad Campaign

Athenos, a leading line of authentic Greek-style foods including feta cheese, hummus and pita chips, is unveiling a new phase of its popular advertising campaign featuring Yiayia, the brand’s opinionated yet relatable Greek grandmother persona. After the success of last year’s campaign, which saw a double-digit increase in sales while on air, Yiayia returns in […]