Springdale, Ark.-based Tyson Foods will launch a new promotion featuring savings on Wings, Boneless Wings, and 7UP® brand beverages for the football season leading up to the playoff game in February. The promotion will be featured in approximately 8,000 stores nationwide. In-store coupons will save consumers $1.50 when they buy Tyson® Wings or Boneless Wings […]
Category: Grocery Industry
Posted in, Marketing News, National
‘The Why? Behind the Buy’ Results Released
Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has released its fall 2011 “The Why? Behind the Buy™” report with results from a nationwide survey that collects data on grocery shopper habits heading into the winter months. Shopper trends in the current survey include: Shoppers taking […]
Posted in, Marketing News, National
Pillsbury Crescents, Shazam Partner for New TV Ad Spot
General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is the first packaged foods company to leverage Shazam’s discovery service, The “Holiday Ideas Made Easy” 15-second television spot is airing on national networks through the end of December. In […]
Posted in, Marketing News, National
Save Mart Supermarkets Selects Vertis Communications
In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed-to-market of compelling inserts […]
Posted in, National, Perishables
Decorators Wanted, to Compete in IDDBA’s Cake Decorating Challenge
The International Dairy-Deli-Bakery Association (IDDBA) is seeking cake decorators to compete in its 17th annual Cake Decorating Challenge—a featured event at the annual Dairy-Deli-Bake Seminar and Expo, to be held June 10-12 in New Orleans, La. Three store-level decorators will have the opportunity to create displays that promote their artistic abilities and show off the […]
Posted in, Marketing News, National
Duracell Launches Holiday Insurance Program
Duracell and Chris Daughtry are teaming up for a Holiday Insurance Program featuring unique content on Facebook.com/Duracell, advice from toy experts, free hourly giveaways and access to toy reviews from real kids. Duracell is hosting a special concert on Facebook with Chris Daughtry on Dec. 14. In order to watch the concert, consumers “like” Duracell’s […]
Posted in, Marketing News, National
Smithfield and Safeway Launch Contest to See Paula Deen
During the month of November, shoppers at any Safeway Inc. Division store who purchase a participating Smithfield product using their in-store Club Card will be eligible to win tickets to the upcoming Paula Deen LIVE show in Sacramento, Calif., on Feb. 3. Participating Safeway Inc. Division stores include U.S. locations of Safeway, Pak’n Save, Vons, […]
Posted in, National, Perishables
USDA Delays New Ground/Chopped Meat Labeling Enforcement
The USDA has announced a two-month delay in enforcement action for nutritional labeling of ground or chopped meat or poultry products and single-ingredient products to March 1, 2012, instead of Jan. 1. Nutrition information for these products will be required either on their label or at the point-of-purchase (POP) by either sign or brochure, unless […]