In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed-to-market of compelling inserts […]
Category: Grocery Industry
Posted in, National, Perishables
Decorators Wanted, to Compete in IDDBA’s Cake Decorating Challenge
The International Dairy-Deli-Bakery Association (IDDBA) is seeking cake decorators to compete in its 17th annual Cake Decorating Challenge—a featured event at the annual Dairy-Deli-Bake Seminar and Expo, to be held June 10-12 in New Orleans, La. Three store-level decorators will have the opportunity to create displays that promote their artistic abilities and show off the […]
Posted in, Marketing News, National
Duracell Launches Holiday Insurance Program
Duracell and Chris Daughtry are teaming up for a Holiday Insurance Program featuring unique content on Facebook.com/Duracell, advice from toy experts, free hourly giveaways and access to toy reviews from real kids. Duracell is hosting a special concert on Facebook with Chris Daughtry on Dec. 14. In order to watch the concert, consumers “like” Duracell’s […]
Posted in, Marketing News, National
Smithfield and Safeway Launch Contest to See Paula Deen
During the month of November, shoppers at any Safeway Inc. Division store who purchase a participating Smithfield product using their in-store Club Card will be eligible to win tickets to the upcoming Paula Deen LIVE show in Sacramento, Calif., on Feb. 3. Participating Safeway Inc. Division stores include U.S. locations of Safeway, Pak’n Save, Vons, […]
Posted in, National, Perishables
USDA Delays New Ground/Chopped Meat Labeling Enforcement
The USDA has announced a two-month delay in enforcement action for nutritional labeling of ground or chopped meat or poultry products and single-ingredient products to March 1, 2012, instead of Jan. 1. Nutrition information for these products will be required either on their label or at the point-of-purchase (POP) by either sign or brochure, unless […]
Posted in, Marketing News, Midwest
Supervalu Sales Down, Same Store Sales Improve
Hyperlocal merchandising strategy is beginning to pay off by Terrie Ellerbee/associate editor Minneapolis-based Supervalu Inc. has been focusing on merchandising, connecting stores across its network based on similarities—for example, having a university in town—and on growing its private label line. The company reported second quarter fiscal 2012 net sales of $8.4 billion, down from $8.7 […]
Posted in, Marketing News, Midwest
Spartan Stores Retail Sales Up 2.9 Percent
Comp Sales decrease 1.3 percent as Michigan jobless rate rises by Terrie Ellerbee/associate editor Spartan Stores reported a nearly 3 percent increase in net sales in its retail segment in the second quarter. The increase was attributed to rising retail fuel prices and volume, as well as to rolling out the Yes Rewards loyalty program […]
Posted in, Marketing News, Midwest
AWG Reports Record Sales of $7.25B
Year-end rebate also a record, $151.6 million paid to members Associated Wholesale Grocers Inc. (AWG) of Kansas City, Kan., achieved record sales of $7.25 billion in 2010, up $200 million from the prior year. AWG’s most recent year-end rebate also was a record 2.64 percent, amounting to $151.6 million paid to its members. In 2011, […]