A new landscape is emerging in the U.S.: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange. This finding is highlighted in “Sexy Little Numbers,” a new book by Dimitri Maex, managing director of OgilvyOne New York, the digital direct arm of Ogilvy & […]
Category: Grocery Industry
Posted in, Marketing News, National
Campbell Celebrates Warhol With Limited-Edition Soup Cans
To celebrate the 50th anniversary of Andy Warhol’s 1962 famed work, “32 Campbell’s Soup Cans,” Campbell Soup Co. is introducing limited-edition cans of Campbell’s® Condensed Tomato soup with labels derived from original Warhol artwork. The four specially-designed labels reflect Warhol’s pop-art style and use vibrant, eye-catching color combinations like orange and blue, and pink and […]
Posted in, Marketing News, National
Vita Coco Signs Four Pro-Football Players To Athlete Lineup
Vita Coco has partnered with four pro-football players who are training in preparation for the upcoming season. The players include: Vernon Davis, San Francisco tight end; Larry Fitzgerald, Arizona wide receiver; Eric Decker, Denver wide receiver; and Devin Hester, Chicago wide receiver They will join Chicago basketball star Joakim Noah; Boston’s second baseman Dustin Pedroia; […]
Posted in, Marketing News, West
Giumarra Welcomes New West Coast Sales Hire
The Giumarra Cos. has added James Paul to its West Coast avocado and asparagus sales staff. Paul is a graduate of California Polytechnic University, where he received a Bachelor of Science degree in international business management. He comes to Giumarra with sales and marketing experience with Greg Paul Produce Sales Inc., based in Stockton, Calif., […]
Posted in, Beverage News, Marketing News, Northeast
Poland Spring Teams Up With Olympic Gymnast Aly Raisman
Poland Spring® Brand 100% Natural Spring Water, the No. 1 natural spring water brand in New England, has partnered with women’s gymnastics team captain and three-time medalist, Aly Raisman. The iconic brand is Raisman’s first New England sponsor and will help the champion gymnast stay hydrated both in and out of the gym. “Water is […]
Posted in, Marketing News, Midwest
All-Star Speakers to Highlight LEAD Marketing Conference
Executives from Coca-Cola, Bozzuto’s, and Barilla America will highlight the agenda of all-star speakers at the 4th annual LEAD Marketing Conference, to be held Oct. 1-3 at the Westin O’Hare in Chicago. Special educational workshops on retail technology and marketing will be held just prior to the start of the conference. LEAD, hosted by the […]
Posted in, Marketing News, National
Facebook Fans Choose Two New Dum Dums Flavors
The votes are in, and Peach-Mango and Raspberry Lemonade have been selected as the next two Dum Dums flavors. Dum Dums asked its Facebook fans to choose the next two flavors in a tournament style competition. In July and early August, fans were asked to vote for their favorite mash-up or combo flavor with the […]
Posted in, National, Perishables
Johnsonville Recalls Turkey Sausage with Cheddar Cheese
Johnsonville Sausage is recalling select 13.5-oz. vacuum packages of Johnsonville “Turkey Sausage with Cheddar Cheese” with a “Best By” date of “08/20/2012 2” and the establishment number “EST. P-34224.” Approximately 48,907 pounds of product is being recalled, as it could contain foreign material, pieces of gloves. There have been no reports of injury and no […]