For more than 125 years, Dr Pepper has celebrated being “one of a kind.” Today, the brand gives a nod to its heritage and celebrates the spirit of originality with the debut of its “Always One of a Kind” advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly […]
Category: Grocery Industry
Posted in, Marketing News, National
Pacific Natural Foods Redesigns Packaging
Tualatin, Ore.-based Pacific Natural Foods, a leader in the organic and natural food industry, is rolling out new packaging on its soup, broth and non-dairy beverage lines this year. The updated look will have greater impact on shelf, making the products easier to find and purchase, according to the company. The redesign includes a modernized […]
Posted in, Beverage News, National, Perishables
Fungicide Fear Sparks Price Jumps in Orange Juice Market
The discovery of low levels of fungicide detected by a juice company has wreaked havoc in the orange juice market, the Tampa Bay Business Journal reports today, Jan. 11. March orange juice futures jumped 9.6 percent, or 20 cents, to $2.08 a pound on the ICE Futures Exchange, a CNN Money report said. Industry insiders […]
Posted in, Perishables, Southeast
Tennessee Pride Introduces Healthier Breakfast Options
Madison, Tenn.-based Tennessee Pride has introduced a full line of premium sausage patties, which includes two healthier options: Turkey and Reduced Sodium. The Turkey variety has 60 percent less fat, and the Reduced Sodium patties have 40 percent less sodium; both products contain no MSG. The idea for the new product line came from consumer […]
Posted in, Marketing News, Northeast
Vitasoy USA Appoints Rolnick VP Sales, Marketing
Vitasoy-USA, a North American tofu and Asia pasta innovator based in Ayer, Mass., has appointed Susan Rolnick as VP of sales and marketing. In making the announcement, President and CEO Walter M. Riglian said, “Susan Rolnick is a dynamic sales and marketing leader who has demonstrated success across many facets of our business, including sales, […]
Posted in, Marketing News, Northeast
Emerald Nuts Midnight Run Attracts 6,000 Runners
San Francisco-based Diamond Foods says its Emerald Nuts Midnight Run in New York City’s Central Park reached new levels of success in building brand awareness among consumers who embrace healthy, active lifestyles. The four-mile run, held at midnight each New Year’s Eve in New York, featured a fireworks display and costume contest. Emerald Nuts, title […]
Posted in, Equipment & Technology, Marketing News, Southeast, West
Revionics Signs Grocer for Price Optimization Software
Roseville, Calif.’s Revionics Inc. has signed K-VA-T Food Stores to use its price optimization software, reports the Sacramento Business Journal. K-VA-T Food Stores is based Abingdon, Va. It operates 104 grocery stores, with 76 pharmacies and 71 gas stations under the Food City, Super Dollar, and Gas ‘N Go brands in Kentucky, Virginia and Tennessee. […]
Posted in, Marketing News, West
Pollock Fishery Certified Sustainable; Crab Will Be Next
Bering Sea crab will be the next Alaska fishery to win certification for sustainability, according to United Nations guidelines, helping to increase market access for Seattle-based seafood producers, reports the Puget Sound Business Journal. In December, the $1.1 billion pollock fishery won the same United Nations sustainability certification, following salmon, halibut and black cod, which […]