At the height of the economic downturn, many consumers flocked to supermarkets, mass merchandisers, warehouse clubs and other retailers looking for a deal on prepared foods. But now that the economy is recovering from the recession, some consumers are purchasing retailer meal solutions (RMS) less often than they did just two years ago; in fact, […]
Category: Grocery Industry
Posted in, Beverage News, Marketing News, National
Budweiser’s First Tweet Announces Birth Of Baby Clydesdale
Budweiser has launched its first-ever Twitter account, which went live Sunday evening. The brand marked the occasion with another “first” involving the Budweiser Clydesdales—tweeting the first photo of a member of the elite “Budweiser Clydesdales Class of 2013,” a 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet. Using #clydesdales, […]
Posted in, Perishables, West
Zacky Farms Sell Its Assets To Lillian Zacky Family Trust
Fresno, Calif.-based Zacky Farms LLC has conducted a Chapter 11 auction for substantially all of its assets and says that The Robert D. Zacky and Lillian D. Zacky Family Trust was the successful bidder. As part of the transaction, the trust will retain substantially all of the Zacky employees. The auction results were announced at […]
Posted in, Marketing News, National
Getting On Grocers’ Shelves Is Only Half The Battle, Says Gourmet Ads
For food manufacturers and specialty food producers attending the 38th annual Winter Fancy Food Show this week in San Francisco, sealing the deal with a distributor or grocery chain means your products will run off the shelves, right? Not exactly. According to global food advertising network Gourmet Ads, the real challenge is getting out in […]
Posted in, National, Perishables
Consumers Express Increased Desire For ‘Farm-To-Table’ In 2013
Consumer demand for “farm-to-table” will continue to grow in 2013 if shopper behavior matches responses to new research conducted for Plainville Farms turkey and FreeBird chicken. Shoppers said their motivation for wanting “farm-to-table” products is based on a belief that they are “fresher” (95 percent) and “healthier/more nutritious” (90 percent). More than 80 percent of […]
Posted in, Marketing News, National
M&M’S Unveils New Marketing Campaign: ‘Better With M’
Mars Chocolate North America has introduced M&M’S Brand’s new integrated marketing campaign called “Better With M,” which includes a new 30-second television commercial that will air during the first quarter of Super Bowl XLVII. “‘Better With M’ showcases how M&M’S irresistible chocolate makes moments more fun and delicious,” said Roy Benin, chief consumer officer for […]
Posted in, Beverage News, Marketing News, National
MiO Liquid Water Enhancer Scores First-Ever Super Bowl Ad
Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Posted in, Beverage News, Marketing News, National
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]