Posted in, Marketing News, Southwest

ConAgra Foods Awards MarketVision Hispanic Marketing Contract

ConAgra Foods has awarded its Hispanic shopper marketing and consumer promotions contract to San Antonio, Texas, marketing agency MarketVision, the San Antonio Business Journal reports. MarketVision will be involved in all marketing efforts for Hispanic-focused ConAgra products from strategy to execution. ConAgra selected the firm following a competitive request for proposals. “ConAgra Foods understands the […]

Posted in, Marketing News, Midwest, Southeast

Chiquita Replaces CFO, Posts $16M Loss In 4Q

Chiquita Brands International Inc., which is moving its headquarters to Charlotte, N.C., from Cincinnati, Ohio, says Brian Kocher will replace Michael Sims as the company’s CFO. The Charlotte Business Journal reports that Sims is leaving Chiquita this month to become CFO of AdvancePierre, a Cincinnati-based producer of cooked protein and sandwich products. Chiquita is promoting […]

Posted in, Marketing News, National

Nikos Feta to ‘Add a Little Opa! to Dinner’ with Spring Promotion

Nikos® feta will bring hundreds of healthy meals to one lucky winner’s table through the award-winning brand’s newest promotion: “Add a Little ‘Opa!’ to Dinner.” This March and April, consumers are invited to visit www.NikosFeta.com to access a variety of recipes, serving suggestions and wine pairings that are designed to complement the flavors of Nikos […]

Posted in, Marketing News, National

Chao: Labor Concerns Threaten Economic Recovery

by Terrie Ellerbee/associate editor Heritage Foundation Fellow and Fox News contributor Elaine Chao spoke to Food Marketing Institute (FMI) Midwinter Conference attendees about current economic challenges and upcoming changes to union rules that could profoundly affect grocery store operators. She discussed actions developing on the National Labor Relations Board (NLRB) and at the U.S. Department […]