The Kroger Co. family of stores has announced the nationwide availability of its new Simple Truth and Simple Truth Organic brands. Simple Truth and Simple Truth Organic products are free from 101 artificial preservatives and ingredients that some customers have said they do not want in their foods. Simple Truth Organic products are certified organic […]
Category: Grocery Industry
Posted in, Grocery Industry, National
New Poll Reveals A Quarter Of Grocery Shoppers Admit To Stealing
It’s an activity that millions of Americans do every day—visiting the grocery store. But what happens once inside? The results of a new poll released by SodaHead.com reveal some interesting facts about shopping behaviors. One reason that prices may be rising is that consumers are “helping themselves” to items in the store as 25 percent […]
Posted in, Beverage News, Marketing News, National
Blackheath Beverage Group Partners With Iglesias’ Atlantico Rum
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. […]
Posted in, Perishables, Southwest
Cargill, Safeway Team Up To Serve ‘Colorado Proud’ Beef
Cargill and Safeway are collaborating to provide Coloradans with steaks, roasts, stew meat, cube steak and stir fry beef under the supermarket’s Rancher’s Reserve Tender Beef label, with the beef being produced at Cargill’s Fort Morgan, Colo., processing facility. Rancher’s Reserve beef products bearing the Colorado Proud logo will be sold in 116 Safeway stores […]
Posted in, Perishables, Southwest
Companies Partner To Bring Harmoniously Raised Salmon To Texas
Verlasso, the world’s first provider of harmoniously raised fish, and Houston-based seafood distributor Louisiana Foods, have joined forces to bring Verlasso salmon to Texas. Verlasso has transformed the aquaculture industry since its introduction in 2011 with its innovative farming methods, according to a news release. Through this new collaboration, Verlasso Harmoniously Raised Salmon, will now […]
Posted in, Northeast, Perishables
FoodLink Signs Long-Term Agreement With Ahold USA
FoodLink, the buying platform that connects fresh food retailers and wholesalers to a network of more than 2,000 supplier companies, has entered into a long-term agreement with Ahold USA Inc. Under terms of the agreement, FoodLink will become the definitive online buying platform for all fresh produce, meat, seafood, deli and floral category purchasing across […]
Posted in, Marketing News, National
Campbell’s Chunky Soup Brings Back ‘Mama’s Boy’ Ad Campaign
Campbell’s Chunky soup, the official soup sponsor of the NFL, is bringing back its “Mama’s Boy” advertising campaign this season. Campbell Soup Co. selected Victor Cruz, New York Giants wide receiver and Super Bowl XLVI champion, as the new face of the campaign, which was first introduced in 1997. By reprising the campaign, Campbell is […]
Posted in, Marketing News, National
New Study Shows U.S. Consumers Willing To Share Personal Data
A new landscape is emerging in the U.S.: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange. This finding is highlighted in “Sexy Little Numbers,” a new book by Dimitri Maex, managing director of OgilvyOne New York, the digital direct arm of Ogilvy & […]