Mars Inc. was honored Thursday with the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, held at Encore at Wynn Las Vegas. Throughout its 23-year partnership, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy that spanned across multiple activations, including: intellectual property, promotions, public relations, […]
Category: Grocery Industry
Posted in, Midwest, Perishables
Moo & Oink Reintroduces Chitterlings In Chicagoland
Moo & Oink is reintroducing its Pork Chitterlings. The product is now in grocery stores in the Chicagoland area. Chitterlings are commonly referred to as chits or chitlins. “We know Moo & Oink Chitterlings were very popular in Chicago and have been missed over the last year,” said David L. Van Kampen, president and COO […]
Posted in, National, Perishables
Blue Bell Introduces Gingerbread House Ice Cream
Blue Bell is introducing Gingerbread House Ice Cream, a creamy cinnamon ice cream with flavorful gingerbread pieces, festive red and green sprinkles and miniature marshmallows—all surrounded by a vanilla icing swirl. “Building a gingerbread house and placing it as a holiday centerpiece is a yearly activity for many,” said Carl Breed, Blue Bell director of […]
Posted in, National, Perishables
NFRA To Enhance Consumer Marketing Efforts In 2013
The National Frozen & Refrigerated Foods Association (NFRA) has hired PR firm Edelman to help enhance NFRA’s existing marketing campaigns and recharge efforts around promoting frozen and refrigerated dairy foods. Efforts will officially kick off in January 2013 with a focus on expanding NFRA’s annual March Frozen Food Month promotion. Enhanced efforts will include “influencer […]
Posted in, Northeast, Perishables
Fairway Market’s Turkey Ordering Website Goes Live
Need an organic turkey for Thanksgiving? Or a kosher one? A locally, humanely raised bird? Or do you want to impress your friends and family with a bird descended from the original Thanksgiving table? New York, N.Y.-based Fairway Market has them all and more, and all it takes to get them is a click on […]
Posted in, Perishables, Southwest, The Kroger Co.
‘Cake Boss’ Cakes Roll Out At King Soopers
The giant photo of Buddy Valastro at the front of the King Soopers store in southeast Denver and the employee offering free samples could only mean one thing: the line of “Cake Boss” cakes has made it to town, according to the Denver Business Journal. Valastro, the “Cake Boss” on the TLC reality show of […]
Posted in, Beverage News, National, Perishables
Almond Breeze Introduces Single-Serve Packs
There’s a new addition to the grab ‘n’ go cooler—Almond Breeze Almondmilk, now available in 11-oz. single-serve aseptic packs with a convenient, resealable screw-top closure. There are three available flavors, Original, Original Unsweetened and Vanilla Unsweetened. Made from real almonds, Almond Breeze Almondmilk is free of dairy, soy, lactose, cholesterol, peanuts, casein, gluten, eggs, saturated […]
Posted in, Beverage News, Marketing News, National
Coca-Cola, Endomondo Partner To Encourage Fitness And Fun
Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more physical activity and fun. The newly-formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s first-of-its kind mobile app and social network to bring communities […]