Posted in, Beverage News, Marketing News, National, Suppliers

U.S. Bottled Water Consumption Increases 4.1 Percent

The International Bottled Water Association (IBWA), in conjunction with Beverage Marketing Corporation (BMC), has released 2011 bottled water statistics, compiled by BMC, a research, consulting and financial services firm dedicated to the global beverage industry. The new BMC data shows the overall consumption of bottled water has increased by 4.1 percent, building on 2010’s solid […]

Posted in, Beverage News, Marketing News, National

Court Affirms POM’s Right To Inform Consumers Of Products’ Health Benefits

In a 335-page ruling, the Federal Trade Commission’s (FTC) administrative law judge has upheld POM Wonderful’s right to share valuable, scientifically validated information about the health benefits of its safe food with consumers. Since 1996, POM has been committed to studying the health benefits of the pomegranate, investing more than $35 million to support scientific […]

Posted in, Amazon Fresh, Marketing News, Midwest, National, Southwest, Whole Foods

Caddell: NARMS/IFBA Readies for a New Beginning

By Terrie Ellerbee/associate editor The National Association for Retail Merchandising Services (NARMS) is moving its base of operations from Wisconsin to Colorado, making changes to headquarters staff, assessing the services it offers and looking ahead to its own future as sales move into alternative channels. Tom Caddell, NARMS International executive director, spoke to The Shelby […]

Posted in, Marketing News, National

Athenos Unveils New Phase Of Popular Yiayia Ad Campaign

Athenos, a leading line of authentic Greek-style foods including feta cheese, hummus and pita chips, is unveiling a new phase of its popular advertising campaign featuring Yiayia, the brand’s opinionated yet relatable Greek grandmother persona. After the success of last year’s campaign, which saw a double-digit increase in sales while on air, Yiayia returns in […]