Fresno, Calif.-based Zacky Farms LLC has conducted a Chapter 11 auction for substantially all of its assets and says that The Robert D. Zacky and Lillian D. Zacky Family Trust was the successful bidder. As part of the transaction, the trust will retain substantially all of the Zacky employees. The auction results were announced at […]
Category: Grocery Industry
Posted in, Marketing News, National
Getting On Grocers’ Shelves Is Only Half The Battle, Says Gourmet Ads
For food manufacturers and specialty food producers attending the 38th annual Winter Fancy Food Show this week in San Francisco, sealing the deal with a distributor or grocery chain means your products will run off the shelves, right? Not exactly. According to global food advertising network Gourmet Ads, the real challenge is getting out in […]
Posted in, National, Perishables
Consumers Express Increased Desire For ‘Farm-To-Table’ In 2013
Consumer demand for “farm-to-table” will continue to grow in 2013 if shopper behavior matches responses to new research conducted for Plainville Farms turkey and FreeBird chicken. Shoppers said their motivation for wanting “farm-to-table” products is based on a belief that they are “fresher” (95 percent) and “healthier/more nutritious” (90 percent). More than 80 percent of […]
Posted in, Marketing News, National
M&M’S Unveils New Marketing Campaign: ‘Better With M’
Mars Chocolate North America has introduced M&M’S Brand’s new integrated marketing campaign called “Better With M,” which includes a new 30-second television commercial that will air during the first quarter of Super Bowl XLVII. “‘Better With M’ showcases how M&M’S irresistible chocolate makes moments more fun and delicious,” said Roy Benin, chief consumer officer for […]
Posted in, Beverage News, Marketing News, National
MiO Liquid Water Enhancer Scores First-Ever Super Bowl Ad
Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Posted in, Beverage News, Marketing News, National
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Posted in, Midwest, Perishables, Suppliers
OpenGate Capital Closes Golden Guernsey Dairy Business
Waukesha, Wis.-based milk processor Golden Guernsey, a portfolio company of private investment and acquisition firm OpenGate Capital, has filed for Chapter 7 bankruptcy in Delaware. This action follows the Jan. 5 closing of Golden Guernsey’s facility. OpenGate Capital acquired Golden Guernsey in September 2011 from Dean Foods after the U.S. Department of Justice required Dean […]
Posted in, Beverage News, National, Perishables
‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’
This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]