Posted in, Beverage News, Marketing News, National

Good Earth Teams With Chef Elizabeth Falkner To Roll Out Tea-Starring Recipes

Good Earth Teas Inc., maker of bold herbal tea blends, and celebrity chef Elizabeth Falkner have partnered to create an exclusive line of recipes featuring Good Earth’s tea fusions. Additionally, the brand’s Facebook fans will have the opportunity to enter the “Taste the Tea Untamed Sweepstakes” for the chance to win a culinary experience with […]

Posted in, National, Perishables

In-Store Bakery Goods Market Exceeds $13 Billion

Despite comprising a relatively small percentage of perishable dollar sales at most retail stores, in-house bakeries are a thriving part of the U.S. food landscape. Retail dollar sales of in-store bakery goods reached $13.4 billion in 2013, up from $12.8 billion in 2012, according to “In-Store Bakeries: U.S. Market Trends,” a recently released report by […]

Posted in, Marketing News, National

Stephen Colbert Makes Super Bowl Debut With Wonderful Pistachios

Wonderful Pistachios says that Stephen Colbert, Emmy award-winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick off a new, full-year agreement with Colbert under the campaign theme, […]

Posted in, Marketing News, National

Michigan Family Wins Eckrich’s Ultimate Tailgate Contest

Eckrich, a part of the John Morrell Food Group, a division of Smithfield Foods, has announced the winner of its Ultimate Tailgate sweepstakes that includes a chance to meet college football analyst Kirk Herbstreit, participate in a VIP tailgate experience and attend the college title game in Pasadena, Calif. William McGrath of Charlotte, Mich., is […]

Posted in, Marketing News, National

Mario Lopez Partners With Avocados From Mexico On Holiday Promotion

Host of “Extra” and “The X Factor” Mario Lopez has partnered with Avocados from Mexico (AFM) to celebrate this holiday season by showcasing  how his family combines Mexican and American holiday traditions, including the use of fresh avocados from Mexico in his favorite recipes. Those recipes and more are available on the AFM website to encourage […]

Posted in, Marketing News, National

Study: Crowded Stores Lead Consumers To Think And Behave Differently

Recent research in the American Marketing Association’s Journal of Marketing Research finds that, as the environment becomes more crowded, consumers show an increased preference for products with safety connotations. Crowds also cause consumers to process marketing messages differently and actually appear to become more averse to risk in general. Whether shopping for groceries at a […]