Avocados from Mexico Inc. (AFM), the newly formed marketing agency dedicated to the Mexican avocado industry, is allocating $36 million to grow the category and propel the Avocados from Mexico brand. To implement this strategy, Tim O’Connor, CEO of AFM, will appoint Arnold Worldwide as integrated agency of record and Ketchum as PR agency of […]
Category: Grocery Industry
Posted in, National, Perishables
Frozen Food Month Showed Positive Results For Category
The 30th annual March National Frozen Food Month showed an encouraging lift in dollar and unit sales as compared to last year. The promotion, sponsored by the National Frozen & Refrigerated Foods Association (NFRA), achieved a 4 percent increase in dollar sales and a 3 percent increase in unit sales over the previous year, according […]
Posted in, Equipment & Technology, Grocery Store Layout, Midwest
api(+) Designed Schnucks Grocery Store In Ballwin, Mo.
Tampa, Fla.-based api(+) provided architecture and interior design services for Schnucks Kehrs Mill location in Ballwin, Mo. The store is comprised of a 40,000-s.f. ground floor and a 5,000-s.f. mezzanine. api(+) was selected for the project after its design success of Schnucks’ 80,000-s.f. flagship located in Des Peres, Mo. The Ballwin location, which opened in […]
Posted in, National, Perishables
Pork Cuts To Get New Consumer-Friendly Names At The Meat Case
Consumers will soon find more consumer-friendly names on packages of fresh pork cuts in retail meat cases across the country. The new names, such as the porterhouse pork chop, are designed to allow retailers to differentiate and merchandise pork cuts more effectively while aiding shoppers in selecting and preparing pork. “The new names will help […]
Posted in, Beverage News, Marketing News, West
San Fran Sues Monster For Marketing To Kids Despite Alleged Health Risks
San Francisco City Attorney Dennis Herrera has filed a lawsuit against Monster Beverage Corp. for allegedly violating California law with its marketing of highly caffeinated energy drinks to children as young as 6 years old, despite scientific findings that such products may cause “significant morbidity in adolescents” from elevated blood pressure, brain seizures and severe […]
Posted in, Perishables, Southeast
Sabra Opens Global ‘Center of Excellence’ R&D Facility
Sabra Dipping Co., makers of one of the country’s best-selling hummus, opened the doors to the new Center of Excellence (COE) research and development facility on April 30 in Chesterfield County, Va. The center, which is located on the site of Sabra’s hummus manufacturing facility—the world’s largest, the company says—will further research capabilities and improve […]
Posted in, National, Perishables
Blue Bell Introduces Italian Cream Cake Ice Cream
The newest flavor from Blue Bell is fabuloso…or maybe delizioso. Blue Bell has combined a popular cake with its ice cream to create Italian Cream Cake Ice Cream. Italian Cream Cake is a vanilla ice cream with pieces of Italian cream cake, shredded coconut, roasted pecans and a smooth cream cheese icing swirl. “We’ve created […]
Posted in, Marketing News, National
Waldo Hidden On Wrapper Of New Chocolate Bar
Praim Group, the food licensing, marketing and distribution company, announced on Monday its agreement to create and distribute a line of all-natural chocolate bars featuring Where’s Waldo?® The four limited-edition collectible designs feature two everyday and two holiday SKUs. The 3.5-oz. milk chocolate bars are kosher; MSRP is $1.99-$2.49. The packaging features Where’s Waldo scenes […]