Radian, a leading U.S. provider of merchandising consulting services to the retail industry, has announced the “success of its strategic merchandising plan” for The Great Atlantic & Pacific Tea Co. (A&P). As part of its partnership with A&P over the last 18 months, Radian says it has helped establish and ingrain a myriad of core […]
Category: Grocery Industry
Posted in, Marketing News, National
Marketing Challenges Increase As Income Divide Grows
Colin Stewart, SVP at AMG Strategic Advisors, gave attendees at the Federated Foods 2012 Summer Buying Show in Chicago a look at Acosta Sales & Marketing’s new spring edition of its “Why? Behind the Buy” study. Published twice yearly, the study explores shopper trends, what shoppers think about private brands and the economy, how gas […]
Posted in, Marketing News, Northeast
Scott Brand Launches Scott Shared Values
The Scott Brand has created Scott Shared Values, a program that provides savvy consumers with exclusive access to exciting deals and rewards. Becoming a member of Scott Shared Values is easy; sign up at ScottBrand.com. Through the Scott Shared Values program, consumers will gain access to special savings toward Scott bath tissue and paper towels, […]
Posted in, Albertsons, Marketing News, Southwest
Albertsons Market ‘Road Trip’ Contest To Give Away New Car
Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook Fan Page for a chance to win a new car. Each time a customer submits an entry, “miles” are added to the campaign road trip. As more “miles” are accumulated […]
Posted in, Marketing News, National
Costco’s July Sales Climb 8 Percent
Costco Wholesale Corp.’s July sales increased by about 8 percent since the same period last year, according to a news release from the company. New Mexico Business Weekly says the company reported net sales of $7.25 billion for the month, compared with $6.74 billion in July 2011. The company’s net sales since the beginning of […]
Posted in, Midwest, Perishables
Spartan-Hosted ‘Fresh Experience’ Sells Out
In the food industry, everyone’s looking for the next hot product and the newest food trend. But where does this all originate? What sparks a trend, captures a palate, alters our diet—and kitchen habits—and launches a new (or improved) food product? Long before products hit the grocers’ shelves, thousands of hours of research, agricultural engineering, […]
Posted in, Feature, Marketing News, National
Use ‘Barriers To Exit’ For More Sales From Customers
by Rick Rusch, Thought-Tech Special to The Shelby Report Grocers, like all merchants, are prone to a fairly simple view of marketing. Many grocers see their marketing as the basic activities designed to draw people to their store. But is that really the purpose of marketing? If so, then measuring the success of your marketing […]
Posted in, Marketing News, National
Federated Foods Show Draws More Than 325 Participants
The Federated Foods 2012 Summer Buying Show held July 22-24 at The Drake Hotel in Chicago drew more than 325 participants. Pam Boynton, chief strategy officer, Federated Group, told The Shelby Report that “This show means business!” “That’s what this show is all about,” she said. “The intention was to bring new value and new […]