Cargill and Safeway are collaborating to provide Coloradans with steaks, roasts, stew meat, cube steak and stir fry beef under the supermarket’s Rancher’s Reserve Tender Beef label, with the beef being produced at Cargill’s Fort Morgan, Colo., processing facility. Rancher’s Reserve beef products bearing the Colorado Proud logo will be sold in 116 Safeway stores […]
Category: Grocery Industry
Posted in, Perishables, Southwest
Companies Partner To Bring Harmoniously Raised Salmon To Texas
Verlasso, the world’s first provider of harmoniously raised fish, and Houston-based seafood distributor Louisiana Foods, have joined forces to bring Verlasso salmon to Texas. Verlasso has transformed the aquaculture industry since its introduction in 2011 with its innovative farming methods, according to a news release. Through this new collaboration, Verlasso Harmoniously Raised Salmon, will now […]
Posted in, Northeast, Perishables
FoodLink Signs Long-Term Agreement With Ahold USA
FoodLink, the buying platform that connects fresh food retailers and wholesalers to a network of more than 2,000 supplier companies, has entered into a long-term agreement with Ahold USA Inc. Under terms of the agreement, FoodLink will become the definitive online buying platform for all fresh produce, meat, seafood, deli and floral category purchasing across […]
Posted in, Marketing News, National
Campbell’s Chunky Soup Brings Back ‘Mama’s Boy’ Ad Campaign
Campbell’s Chunky soup, the official soup sponsor of the NFL, is bringing back its “Mama’s Boy” advertising campaign this season. Campbell Soup Co. selected Victor Cruz, New York Giants wide receiver and Super Bowl XLVI champion, as the new face of the campaign, which was first introduced in 1997. By reprising the campaign, Campbell is […]
Posted in, Marketing News, National
New Study Shows U.S. Consumers Willing To Share Personal Data
A new landscape is emerging in the U.S.: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange. This finding is highlighted in “Sexy Little Numbers,” a new book by Dimitri Maex, managing director of OgilvyOne New York, the digital direct arm of Ogilvy & […]
Posted in, Marketing News, National
Campbell Celebrates Warhol With Limited-Edition Soup Cans
To celebrate the 50th anniversary of Andy Warhol’s 1962 famed work, “32 Campbell’s Soup Cans,” Campbell Soup Co. is introducing limited-edition cans of Campbell’s® Condensed Tomato soup with labels derived from original Warhol artwork. The four specially-designed labels reflect Warhol’s pop-art style and use vibrant, eye-catching color combinations like orange and blue, and pink and […]
Posted in, Marketing News, National
Vita Coco Signs Four Pro-Football Players To Athlete Lineup
Vita Coco has partnered with four pro-football players who are training in preparation for the upcoming season. The players include: Vernon Davis, San Francisco tight end; Larry Fitzgerald, Arizona wide receiver; Eric Decker, Denver wide receiver; and Devin Hester, Chicago wide receiver They will join Chicago basketball star Joakim Noah; Boston’s second baseman Dustin Pedroia; […]
Posted in, Marketing News, West
Giumarra Welcomes New West Coast Sales Hire
The Giumarra Cos. has added James Paul to its West Coast avocado and asparagus sales staff. Paul is a graduate of California Polytechnic University, where he received a Bachelor of Science degree in international business management. He comes to Giumarra with sales and marketing experience with Greg Paul Produce Sales Inc., based in Stockton, Calif., […]