The National Frozen & Refrigerated Foods Association (NFRA) has hired PR firm Edelman to help enhance NFRA’s existing marketing campaigns and recharge efforts around promoting frozen and refrigerated dairy foods. Efforts will officially kick off in January 2013 with a focus on expanding NFRA’s annual March Frozen Food Month promotion. Enhanced efforts will include “influencer […]
Category: Grocery Industry
Posted in, Northeast, Perishables
Fairway Market’s Turkey Ordering Website Goes Live
Need an organic turkey for Thanksgiving? Or a kosher one? A locally, humanely raised bird? Or do you want to impress your friends and family with a bird descended from the original Thanksgiving table? New York, N.Y.-based Fairway Market has them all and more, and all it takes to get them is a click on […]
Posted in, Perishables, Southwest, The Kroger Co.
‘Cake Boss’ Cakes Roll Out At King Soopers
The giant photo of Buddy Valastro at the front of the King Soopers store in southeast Denver and the employee offering free samples could only mean one thing: the line of “Cake Boss” cakes has made it to town, according to the Denver Business Journal. Valastro, the “Cake Boss” on the TLC reality show of […]
Posted in, Beverage News, National, Perishables
Almond Breeze Introduces Single-Serve Packs
There’s a new addition to the grab ‘n’ go cooler—Almond Breeze Almondmilk, now available in 11-oz. single-serve aseptic packs with a convenient, resealable screw-top closure. There are three available flavors, Original, Original Unsweetened and Vanilla Unsweetened. Made from real almonds, Almond Breeze Almondmilk is free of dairy, soy, lactose, cholesterol, peanuts, casein, gluten, eggs, saturated […]
Posted in, Beverage News, Marketing News, National
Coca-Cola, Endomondo Partner To Encourage Fitness And Fun
Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more physical activity and fun. The newly-formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s first-of-its kind mobile app and social network to bring communities […]
Posted in, Grocery Industry, National
Premium Private Label Groceries Trump Frugal Fatigue
Private label food and beverage dollar sales topped $98 billion in 2011 to account for 17.6 percent of total food and beverage retail sales, according to “Private Label Food and Beverages in the U.S.,” a just-released report from market research firm Packaged Facts. Dollar sales rose 6 percent over the 2010 level. In grocery aisles, […]
Posted in, Perishables, Southeast
Whole Foods Market Selling Better4U Foods In Florida Stores
Better4U Foods, a food company that produces all natural gluten-free and thin crust pizzas, has announced that Whole Foods Markets will begin selling its frozen pizzas in Florida stores beginning this month. Whole Foods Market, which will have 18 Florida stores by the end of month, has more than 300 stores nationwide and is considered […]
Posted in, National, Perishables
No Crates Or Cages For Thanksgiving Turkeys At Whole Foods
This Thanksgiving, thanks to Global Animal Partnership’s (GAP) 5-Step Animal Welfare Rating, Whole Foods Market shoppers can know exactly how turkeys were raised for their holiday meals. Whole Foods Market is the first national retailer to offer full transparency in regards to raising practices for turkeys sold in the meat department. Global Animal Partnership is […]