Moms, young and old, often turn to their own mothers (and extended family) for advice, and now Kellogg’s is extending that community by bringing Latina moms together with Dias Grandiosos, a new digital platform featuring recipes, tips, articles and original content designed for Latinas and their families. Dias Grandiosos is a unique online community that […]
Category: Grocery Industry
Posted inLipari Foods, Marketing News, Midwest
Energetic ‘Happy Days’ Lipari Food Show Kicks Off The Year
“Happy Days” was the theme this year for the Lipari Food Show, held April 9 in Novi, Mich. To set the Happy Days mood, shiny, new-looking 1950s-era cars were rolled into the Suburban Collection Showplace. The theme appeared to energize people, said Don Symonds, director of events and trade relations at Lipari Foods. “Every year […]
Posted in, Amazon Fresh, Grocery Industry, West, Whole Foods
Instacart Brings Same-Day Grocery Delivery Service To L.A.
Instacart has launched its same-day grocery delivery service in Los Angeles. Beginning today, customers can order virtually any items carried in their neighborhood Whole Foods Market and have them delivered in as little as one hour. Additional stores will be added in the coming weeks, allowing customers to combine items from multiple stores into one […]
Posted in, Marketing News, National
Consumers Find Value In Technology-Based And Traditional Marketing But Demand ‘Return Engagement’
A consumer panel discussion during the 2014 Inmar Forum, hosted by Winston-Salem, N.C.-based technology company Inmar, brought out commentary from the panelists confirming the increased use of technology to enhance the shopping experience as well as the desire among shoppers for more personal, relevant engagement from retailers (grocery stores, pharmacies and mass merchandisers) and brands […]
Posted in, Marketing News, National
Study Reveals Motivations Behind Millennials’ Brand Loyalty, Buying Power
Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters, according to Mooslyvania, an independent digital advertising agency. The company recently conducted a survey that refutes the most common myths associated with this generation and presents data on what really motivates Millennials in how they think, shop, buy and continue purchasing their favorite brands. While there’s no cookie-cutter […]
Posted in, Grocery Industry, National
Guiding Stars Awarded U.S. Patent For Its Food Nutrition Database System
Guiding Stars, the nation’s leading independent nutrition guidance program, has been awarded U.S. Patent No. 8,626,796 for its food nutrition database and operating system that is used to score and present nutrition information for food products. It marks the second U.S. patent issued to protect the Guiding Stars system, which helps consumers identify more nutritious […]
Posted in, Marketing News, National
Sunshine Sweet Corn Launching First TV Ad Campaign
The Sunshine Sweet Corn Farmers of Florida (SSCF) is growing its marketing support for retailers this spring with its first-ever television advertising campaign. As part of a partnership with the Florida Department of Agriculture’s Fresh From Florida campaign, ads featuring Sunshine Sweet Corn will air in Indianapolis, Ind., Buffalo, N.Y., and Raleigh-Durham, N.C., from April […]
Posted in, Marketing News, National
Mondelez International Partners With Facebook
Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey. The partnership leverages the scale of both businesses to deliver overall competitive advantage via step-change brand-building, ground-breaking innovation and access to research, training and […]