Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has released its fall 2011 “The Why? Behind...
Grocery Industry
General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is...
In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as...
The International Dairy-Deli-Bakery Association (IDDBA) is seeking cake decorators to compete in its 17th annual Cake Decorating Challenge—a featured event at the annual...
Duracell and Chris Daughtry are teaming up for a Holiday Insurance Program featuring unique content on Facebook.com/Duracell, advice from toy experts, free hourly...
During the month of November, shoppers at any Safeway Inc. Division store who purchase a participating Smithfield product using their in-store Club Card will be eligible...
The USDA has announced a two-month delay in enforcement action for nutritional labeling of ground or chopped meat or poultry products and single-ingredient products to...
Hyperlocal merchandising strategy is beginning to pay off by Terrie Ellerbee/associate editor Minneapolis-based Supervalu Inc. has been focusing on merchandising...
Featured Photos
IDDBA Annual ConventionGeorge R. Brown Convention Center
Houston, TX