Following what it calls the most successful launch in the brand’s history, Litehouse Foods, a salad dressing, dip, herb and cheese company, is adding to its OPA by Litehouse line of Greek yogurt salad dressings. The three new items pull from global flavor inspirations to add interesting and palate-pleasing flavors to the line of traditional favorites, […]
Category: Grocery Industry
Posted in, Marketing News, National
Nestea Revives The ‘Nestea Plunge’ Campaign
Nestea is bringing back the brand’s iconic “Nestea Plunge” with a new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle, according to the brand. To further support the product relaunch, the brand will offer a “Nestea Plunge Into […]
Posted in, National, Perishables
NFRA Names New Member Communications Coordinator
The National Frozen & Refrigerated Foods Association (NFRA) has appointed Natalie Markle to the newly created position of member communications coordinator. Markle is responsible for marketing member resources and events, developing and maintaining an online and social media presence for members and engaging members in NFRA’s PR and promotion efforts. In 2013, NFRA partnered with […]
Posted in, Marketing News, National
Norseland Inc. Appoints Carter Califri GM Of Sales And Marketing
Norseland Inc. of Darien, Conn., has appointed Carter Califri as GM of sales and marketing. “With 20 years experience in sales and trade marketing, Carter’s breadth of knowledge in consumer goods, focused management style, keen customer insight and close associations in the retail field are vital assets that will lead our team in building stronger […]
Posted in, National, Perishables
Initiative Urges Consumers To Take Fresh Look At Frozen Foods
The American Frozen Food Institute (AFFI) has launched a national effort to encourage consumers to take a fresh look at frozen foods through the “Frozen. How Fresh Stays Fresh.“ category education and promotion initiative. Leading American frozen food makers have come together to launch this first-of-a kind national dialogue to inform and remind consumers that […]
Posted in, National, Perishables
Almond Dream Now Available In 24-oz. Tubs
Almond Dream non-dairy yogurt is now available in a 24-oz. tub, ideal for multi-serve occasions. Made from real almonds, and no genetically engineered ingredients, it is high in calcium, contains live and active cultures and is gluten, lactose and soy free. “Our Almond Dream non-dairy yogurt single-serve container has been very well-received by customers. The […]
Posted in, C-Store News, Grocery Store Layout, Southwest
api(+) Designs New Walmart C-Store Concept, Walmart To Go
api(+), a leader in retail architecture and design based in Tampa, Fla., has unveiled its prototype design for Walmart To Go. The concept is Walmart’s first small format convenience store and is now open in Bentonville, Ark. Unlike traditional convenience stores, Walmart To Go offers a mix of traditional grocery items and fresh prepared foods […]
Posted in, Grocery Industry, Southeast
Red White And Food To Lead Tennessee Wine Referendum Campaign
Red White and Food—a coalition launched by the Tennessee Grocers & Convenience Store Association in support of wine sales in retail food stores—will become an independent nonprofit organization that will lead the statewide wine referendum campaign. By becoming a 501(c)(6) organization, Red White and Food will be able to support eligible communities in local petition […]