Wonderful Pistachios says that Stephen Colbert, Emmy award-winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick off a new, full-year agreement with Colbert under the campaign theme, […]
Category: Grocery Industry
Posted in, Marketing News, National
Tyson Rolls Out ‘Just Add This’ Program To Form New Habits In New Year
Many people set goals to improve their well-being in the New Year. Tyson Foods Inc., makers of Tyson Grilled & Ready fully cooked chicken and beef products, says it is helping people do just that with a few simple steps through its new “Just Add This” program. The program encourages people to make small adjustments […]
Posted in, Marketing News, National
Michigan Family Wins Eckrich’s Ultimate Tailgate Contest
Eckrich, a part of the John Morrell Food Group, a division of Smithfield Foods, has announced the winner of its Ultimate Tailgate sweepstakes that includes a chance to meet college football analyst Kirk Herbstreit, participate in a VIP tailgate experience and attend the college title game in Pasadena, Calif. William McGrath of Charlotte, Mich., is […]
Posted in, National, Perishables
Chicken Council Responds To Report About Poultry Bacteria
The National Chicken Council is responding to a Consumer Reports article, “The High Cost of Cheap Chicken,” released last week and featured in the February 2014 issue of the magazine and online at consumerreports.org. Americans eat about 160 million servings of chicken each day, and 99.99 percent of those servings are consumed safely, according to […]
Posted in, Marketing News, National
Mario Lopez Partners With Avocados From Mexico On Holiday Promotion
Host of “Extra” and “The X Factor” Mario Lopez has partnered with Avocados from Mexico (AFM) to celebrate this holiday season by showcasing how his family combines Mexican and American holiday traditions, including the use of fresh avocados from Mexico in his favorite recipes. Those recipes and more are available on the AFM website to encourage […]
Posted in, Marketing News, National
Study: Crowded Stores Lead Consumers To Think And Behave Differently
Recent research in the American Marketing Association’s Journal of Marketing Research finds that, as the environment becomes more crowded, consumers show an increased preference for products with safety connotations. Crowds also cause consumers to process marketing messages differently and actually appear to become more averse to risk in general. Whether shopping for groceries at a […]
Posted in, Grocery Industry, National
Gluten-Free A Hot Trend For Specialty Food Gifts, But Chocolate Still Reigns
America’s appetite for specialty foods hit a record high last year, with consumers spending $86 billion on everything from artisanal chocolates and cheese to oils and charcuterie. To help food enthusiasts navigate the wealth of food-gift choices available this holiday season, the Specialty Food Association has released the results of a survey that reveal the […]
Posted in, Grocery Industry, National
McCormick Reveals Top Flavors, Food Trends For 2014 And Beyond
Marking its 125th anniversary of making food more flavorful, McCormick & Co. Inc. has kicked off a yearlong celebration of tastes with the unveiling of its McCormick Flavor Forecast 2014: 125th Anniversary Edition. The report, developed annually by McCormick experts around the world, highlights five top food trends and more than a dozen emerging flavors […]