Posted in, Beverage News, Perishables, West

New Faces For Iconic ‘Got Milk? Billboard Revealed

Just in time to celebrate National Girl Scout Cookie Day, the California Milk Processor Board (CMPB), the creator of “Got Milk?”, and the Girl Scouts in California revealed Friday the names and faces of the three grand prize winners of the Got Milk?-Girl Scouts Photo Contest during unveiling ceremonies held simultaneously in Los Angeles, Oakland […]

Posted in, Grocery Industry, National

Study: Majority Of Grocery Shoppers Will Pay A Premium For Local Food

Global management consulting firm A.T. Kearney has released a report entitled, “Buying into the Local Food Movement,” a consumer study that assessed how shoppers make decisions about buying local vs. non-local food. The study results clearly show that local food is a trend that consumers have embraced. Across a variety of measures, consumers indicated that […]

Posted in, Beverage News, Marketing News, National

Budweiser’s First Tweet Announces Birth Of Baby Clydesdale

Budweiser has launched its first-ever Twitter account, which went live Sunday evening. The brand marked the occasion with another “first” involving the Budweiser Clydesdales—tweeting the first photo of a member of the elite “Budweiser Clydesdales Class of 2013,” a 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet. Using #clydesdales, […]

Posted in, Marketing News, National

Getting On Grocers’ Shelves Is Only Half The Battle, Says Gourmet Ads

For food manufacturers and specialty food producers attending the 38th annual Winter Fancy Food Show this week in San Francisco, sealing the deal with a distributor or grocery chain means your products will run off the shelves, right? Not exactly. According to global food advertising network Gourmet Ads, the real challenge is getting out in […]

Posted in, National, Perishables

Consumers Express Increased Desire For ‘Farm-To-Table’ In 2013

Consumer demand for “farm-to-table” will continue to grow in 2013 if shopper behavior matches responses to new research conducted for Plainville Farms turkey and FreeBird chicken. Shoppers said their motivation for wanting “farm-to-table” products is based on a belief that they are “fresher” (95 percent) and “healthier/more nutritious” (90 percent). More than 80 percent of […]