Instacart has launched its same-day grocery delivery service in Los Angeles. Beginning today, customers can order virtually any items carried in their neighborhood Whole Foods Market and have them delivered in as little as one hour. Additional stores will be added in the coming weeks, allowing customers to combine items from multiple stores into one […]
Category: Grocery Industry
Posted in, Marketing News, National
Consumers Find Value In Technology-Based And Traditional Marketing But Demand ‘Return Engagement’
A consumer panel discussion during the 2014 Inmar Forum, hosted by Winston-Salem, N.C.-based technology company Inmar, brought out commentary from the panelists confirming the increased use of technology to enhance the shopping experience as well as the desire among shoppers for more personal, relevant engagement from retailers (grocery stores, pharmacies and mass merchandisers) and brands […]
Posted in, Marketing News, National
Study Reveals Motivations Behind Millennials’ Brand Loyalty, Buying Power
Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters, according to Mooslyvania, an independent digital advertising agency. The company recently conducted a survey that refutes the most common myths associated with this generation and presents data on what really motivates Millennials in how they think, shop, buy and continue purchasing their favorite brands. While there’s no cookie-cutter […]
Posted in, Grocery Industry, National
Guiding Stars Awarded U.S. Patent For Its Food Nutrition Database System
Guiding Stars, the nation’s leading independent nutrition guidance program, has been awarded U.S. Patent No. 8,626,796 for its food nutrition database and operating system that is used to score and present nutrition information for food products. It marks the second U.S. patent issued to protect the Guiding Stars system, which helps consumers identify more nutritious […]
Posted in, Marketing News, National
Sunshine Sweet Corn Launching First TV Ad Campaign
The Sunshine Sweet Corn Farmers of Florida (SSCF) is growing its marketing support for retailers this spring with its first-ever television advertising campaign. As part of a partnership with the Florida Department of Agriculture’s Fresh From Florida campaign, ads featuring Sunshine Sweet Corn will air in Indianapolis, Ind., Buffalo, N.Y., and Raleigh-Durham, N.C., from April […]
Posted in, Marketing News, National
Mondelez International Partners With Facebook
Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey. The partnership leverages the scale of both businesses to deliver overall competitive advantage via step-change brand-building, ground-breaking innovation and access to research, training and […]
Posted in, Marketing News, National
Oscar Mayer Brand Mobile Device Simulates Smell, Sound Of Bacon Frying
The Oscar Mayer brand says it is breaking new ground with the first-ever iOS device that allows early risers to wake up to the smell of bacon without lifting a frying pan. The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to […]
Posted in, Perishables, Southeast
Georgia Meat Cutting Competition Coming This Summer
MeatCuttersClub.org is on the hunt for the best meat cutter in Georgia who is not only the best of the best but who has a passion for their craft. Georgia butchers/meat cutters will gather this summer to showcase the skills and craftsmanship during competition. “Using their acquired skills in a competitive environment gives young butchers […]