Crunch Pak is now part of the electronic commerce in New York City’s Times Square. The Cashmere, Wash., sliced apple company made its presence known Friday, with an electronic billboard prominently on display during the summer solstice celebration. Read more about the sign here.
Category: Grocery Industry
Kroger Private Selection Pies Win Blue Ribbons At Championships
Two of Kroger’s Private Selection pies recently received big awards. The limited-edition Pear Blueberry pie (available in the fall) and the Dulce de Leche pie won blue ribbons at the 2013 American Pie Council/Crisco National Pie Championships, held in Florida earlier this year. Go here to see a complete list of winners.
Essentia Water Sponsoring Super Summer Hydration Giveaway
Essentia Water will kick off its Super Summer Hydration Giveaway on Friday, June 21. The 50-day online promotion that runs through Aug. 9 is hosted at www.EssentiaWater.com/Super and on Essentia’s Facebook page. Contestants over the age of 18 will share their favorite ways to stay hydrated by posting a brief paragraph or photo on Essentia’s […]
Louisville Is Pilot Market For New Bud Light Vented Can
This summer, Louisville, Ky., will pilot market the new 12-oz. Bud Light Vented Can—an innovation featuring a first-of-its-kind, self-contained venting tab that delivers what Anheuser-Busch calls the “smoothest drinking experience in a can.” The integrated tab design gives consumers the freedom to enjoy the superior drinkability of Bud Light in a vented can without the […]
United Brings Distribution Ops In House By Acquiring Llano Logistics
United Supermarkets has acquired Llano Logistics Inc., which has operated United’s two distribution centers in Lubbock and Roanoke since their opening. The deal closed May 31 and means Llano, which had been owned by Exel Inc., a subsidiary of Deutsche Post DHL, is now owned by United, and the approximately 300 Llano employees are now […]
Avocados From Mexico Implements New $36M Marketing Strategy
Avocados from Mexico Inc. (AFM), the newly formed marketing agency dedicated to the Mexican avocado industry, is allocating $36 million to grow the category and propel the Avocados from Mexico brand. To implement this strategy, Tim O’Connor, CEO of AFM, will appoint Arnold Worldwide as integrated agency of record and Ketchum as PR agency of […]
Frozen Food Month Showed Positive Results For Category
The 30th annual March National Frozen Food Month showed an encouraging lift in dollar and unit sales as compared to last year. The promotion, sponsored by the National Frozen & Refrigerated Foods Association (NFRA), achieved a 4 percent increase in dollar sales and a 3 percent increase in unit sales over the previous year, according […]
api(+) Designed Schnucks Grocery Store In Ballwin, Mo.
Tampa, Fla.-based api(+) provided architecture and interior design services for Schnucks Kehrs Mill location in Ballwin, Mo. The store is comprised of a 40,000-s.f. ground floor and a 5,000-s.f. mezzanine. api(+) was selected for the project after its design success of Schnucks’ 80,000-s.f. flagship located in Des Peres, Mo. The Ballwin location, which opened in […]
