The growth of mobile apps in the food retail industry has been well documented, but recent research suggests that the key to generating consumer engagement with a store’s mobile app is to customize the functions to meet a store’s particular shoppers’ specific needs and interests. According to Nancy Childs, a professor of food marketing at […]
Category: Grocery Industry
Posted in, Marketing News
Price Chopper Adds Food Rewards To Chopper Shopper Card
This month Price Chopper is adding more choices to its popular Chopper Shopper Rewards Card. Now, shoppers can choose between the existing fuel program or switch to the new food program, the Kansas-based grocer said July 11. With the Chopper Shopper Rewards program, every dollar the customer spends at Price Chopper earns points. For the […]
Posted in, Grocery Industry, Perishables
Inventure Foods Introduces Vitamin-Enhanced Rader Brand Frozen Fruit
Inventure Foods has introduced Rader Farms Fruit PLUS Vitamins, the first-ever fortified whole frozen fruit product. Using proprietary technology and topical nutrients sourced from whole fruits and vegetables, Fruit PLUS Vitamins builds on naturally-occurring vitamins found within whole strawberries, blueberries and blackberries and boosts the nutrition level with five additional vitamins, including B1, B6, D, E […]
Posted in, Grocery Industry, National
Frozen Pies And Cakes Decline As Americans Seek Gourmet Flavors, Snackable Indulgences
Few things are more American than baseball, blue jeans and apple pie, just so long as that apple pie isn’t frozen. While total retail sales of prepared cakes and pies grew 24 percent from 2009 to 2014 to reach $11.2 billion, frozen and refrigerated cakes and pies was the only segment to decline (2.4 percent), […]
Posted in, Perishables, Southwest
Phase II Expansion At Ruiz Foods Texas Manufacturing Plant Under Way
Ruiz Food Products today announced the Phase II Expansion of its Denison, Texas, manufacturing facility. One year ago—on June 19, 2013—Ruiz Foods announced a building expansion that included the installation of equipment for Phase I. “With Phase II we will continue to meet the growing demand in key market segments,” said Ruiz Foods President and CEO […]
Posted in, Marketing News, Southeast
Georgia Peach Council Launches Summertime Marketing Campaign
Georgia Peach growers are gearing up for a plentiful crop, which is expected to peak in volume and quality next month. To highlight the outstanding flavor of the quintessential summertime fruit, the Georgia Peach Council has launched a new, seasonal marketing campaign aimed at both retailers and consumers. “There’s nothing like the taste of a […]
Posted in, Marketing News, National
Top 10 Showcase Products From GMDC’s 2014 HBW Conference Revealed
After a competitive showcase event featuring advanced technology for participating attendees, the Global Market Development Center (GMDC) has unveiled the Top 10 Scanned Showcase Products at this year’s Health Beauty Wellness (HBW) Marketing Conference. The 2014 HBW Conference was held in Orlando, Fla., at the Orlando World Center Marriott, May 29-June 2. The showcase room […]
Posted in, Grocery Industry, National
Private Label Groceries Continue To Grow In Popularity
More shoppers are purchasing private label (store brand) products this year compared to last year, according to a recent study of more than 6,200 consumers by Market Force Information, a worldwide leader in customer intelligence solutions. The study revealed that 98 percent of shoppers purchase private label food or cleaning products at least some of […]