Leevers Supermarkets Inc., a Save-A-Lot grocery licensee, has partnered with Green Piranhas Inc., a digital customer engagement platform development firm, to launch Snap2Save, a new kind of grocery shopping loyalty app. The program goes beyond saving customers money. It also aims to help them eat healthier by incenting the purchase of fresh fruits and vegetables. […]
Category: Grocery Industry
Larkin: Digging Into The Data Points On Digital
by Peter Larkin/ president and CEO, National Grocers Association Special to The Shelby Report The growth of e-commerce is high on the radar of independent supermarket operators, and it’s important for them to understand the current online shopping preferences of consumers. Findings from the third annual National Grocery Shoppers Survey outline these preferences and identify key moves […]
Recommended: Maker Of Candy Hearts And NECCO Wafers Sold
The bankrupt maker of Necco Wafers, Sweethearts conversation hearts and other beloved American candies has a new owner. The Ohio-based Spangler Candy Co. had the winning $18.83 million bid for the New England Confectionery Co. at a federal bankruptcy auction in Boston. Wednesday’s acquisition ensures at least a short-term future for the candy maker better […]
Festival Foods Fresh Market Exhibit Opens May 31 At Children’s Museum
The Festival Foods Fresh Market Exhibit—an interactive educational marketplace—is set to open at Above & Beyond Children’s Museum in Sheboygan, Wisconsin. The open-air marketplace concept harkens back to the way people shopped for groceries in earlier times and the importance of supporting and interacting with local, sustainable food systems. Each of the market stands displays local […]
Food Industry Veteran Susie Fogelson Launches F&Co Marketing Firm
Susie Fogelson, a food marketer and strategist, has launched F&Co, a boutique consultancy that delivers brand and content strategy, storytelling concepts and experiential recommendations to food and beverage companies. Fogelson is known for leading marketing and brand strategy at Food Network and the Cooking Channel for more than 15 years. Throughout her tenure at the […]
Love’s Fuel Customers Can Pay Via New GasBuddy App
More than 143 billion gallons of gasoline are purchased a year in the U.S.—99 percent by swiping a card at the pump or paying with cash. Boston-based GasBuddy is launching a smartphone app for motorists to pay with and save on every gallon of fuel. The first retailer to use this system is Love’s Travel Stops, an […]
BrandSpark Lists 2018’s Most Trusted Brands In The U.S.
Market research firm BrandSpark International has announced the winners of its 2018 BrandSpark Most Trusted Awards for CPG brands in the U.S. (See list below.) More than 15,000 household shoppers participated in the online survey and determined America’s most trusted brands in food & beverage, personal care & beauty, household & pets and over-the-counter health. Now […]
Milk Category Commoditization Is Not The Best Tactic
Author’s note: After a hiatus following brain surgery due to the discovery of a brain aneurysm, I have returned to my writing responsibilities with The Shelby Report and am now better than new. It’s great to be back! by Cindy Sorensen/ owner and CEO of The Grocery Group Today’s milk case is exploding with an abundance […]
