Inmar Intelligence has begun a new partnership with RSA America to become its digital incentive and coupon settlement provider, delivering promotions and savings tools to RSA’s network of more than 250 independent retailers. While independent grocers often are seen as the primary lifeline for food in rural communities, food deserts and price-sensitive communities, economic turbulence is making […]
Category: Grocery Industry
Posted inMarketing News, Corporate Store News, News, Northeast
Giant Eagle Introduces New Business Strategy To Drive Growth Plan
Giant Eagle Inc. has introduced its “Because It Matters” business strategy to guide the company’s plan for growth in the coming years. The strategy marks the latest in a series of organizational milestones over the past 12 months, highlighted by the sale of Giant Eagle’s GetGo business and the growth of the retailer’s pharmacy services. […]
Posted inPackaging News, Aldi, National, News
Aldi Debuts Largest Packaging Rebrand To Date
Aldi is debuting its largest packaging refresh to date, putting its name on every product and launching a namesake brand to make its private labels more recognizable. In response to customer feedback, Aldi-exclusives will carry the Aldi brand or a bold “an Aldi Original” endorsement. New packaging is being rolled out to store shelves. Over […]
Posted inGrocery Store Layout, Associated Wholesale Grocers, Midwest, News
AWG, Decorworx Enhance Design Services For Independent Grocers
Associated Wholesale Grocers Inc. and design and production firm Decorworx have begun a partnership to provide enhanced store solutions to AWG member retailers. As a part of the collaboration, AWG has discontinued its Design and Decor Source Group (DSG), which for more than 30 years provided interior design, production and installation services to AWG members. […]
Posted inIndependent Store News, Marketing News, News, Northeast, Wakefern
Wakefern Selects Birdzi For Personalized Marketing Campaigns
Wakefern Food Corp. has selected Birdzi’s customer intelligence platform to better understand shopper needs and enhance promotional outreach. “From the beginning, Wakefern was impressed by Birdzi’s best-in-class automation and personalization capabilities and the company’s desire for constant innovation,” said Darren Caudill, chief sales officer, Wakefern. “Working with Birdzi enables our supermarket banners to better respond […]
Posted inOnline Grocery Technology, Gelson's, News, West
Gelson’s Markets Shifts To Interactive Digital Circulars Via Ideal
Gelson’s Markets has shifted to an interactive, 100-percent digital weekly circular, powered by Ideal’s platform, to transform how shoppers engage with the brand while reducing print and newspaper insertion costs. The transition is live across all Gelson’s locations in Southern California, with weekly promotions accessible via website, mobile app, email and social channels. Unlike other digital […]
Posted inOnline Grocery Technology, Merchandising News, National, News, The Kroger Co.
Kroger Precision Marketing Expands Managed-Service Capabilities
Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV and dynamic creative optimization (DCO) for display. The move comes as more brands are applying purchase-based audiences across streaming media. However, KPM noted, many mid-sized consumer packaged goods […]
Posted inMarketing News, Albertsons, News, Nonfood Items, West
Albertsons Cos. Introduces Travel Booking Experience
Albertsons Companies Inc. has introduced for U Travel, a new booking experience powered by Expedia that allows customers to plan air and non-air travel through the grocer’s free for U loyalty program, accessible via mobile app and website. “At Albertsons Cos., we know saving money and stretching budgets is more important than ever, which is […]