Ann Arbor, Michigan-based AdAdapted, an advertising technology solution, has announced that TPN, a creative commerce agency specializing in CPG and shopper marketing, has selected the adtech solution provider to drive conversions for its CPG clients in the food and household cleaning categories. TPN chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase. […]
Category: Grocery Industry
Posted inPackaging News, Midwest
Keebler Introduces Looney Tunes Fudge Stripe Packaging
Battle Creek, Michigan-based Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, has launched new packaging for its Fudge Stripe cookies. The collaboration celebrates Warner Bros. 100-year anniversary. Keebler’s Fudge Stripes feature a coat of fudge on top of shortbread cookies. The updated limited-time packaging will mimic Looney Tunes characters with a Warner Bros. […]
Posted inOnline Grocery Technology, Midwest
Schnucks Deploys Instacart Caper Carts In Select Stores
St. Louis-based Schnucks Markets Inc. and Instacart will expand their omnichannel partnership by deploying Caper Carts, Instacart’s smart carts, in select stores. Caper Carts can identify items as they are added to the cart using computer vision and artificial intelligence, allowing customers to bag as they shop, skip the line and checkout on the cart […]
Posted inMeat/Seafood/Poultry, Southwest, Sustainability News
Tyson Ventures Spotlights Sustainability Entrepreneurs
Tyson Ventures, the venture capital arm of Tyson Foods, recently held its second startup-targeted pitch event, Tyson Demo Day 2023, selecting four firms – GenoTwin, NetZro, SuperGround and ZwitterCo – to receive mentorship and other partnership opportunities. Focused on the theme of upcycling and sustainability, Tyson Ventures’ event on July 11 drew 11 innovators and entrepreneurs […]
Posted inOnline Grocery Technology, National
Report: Strategic Fulfillment Can Drive Digital Profitability
Recent research by Incisiv, conducted in collaboration with FMI – The Food Industry Association and in partnership with RELEX, highlights the importance of strategic fulfillment in achieving digital profitability. With 69 percent of grocery sales in 2023 being digitally influenced, the grocery shopping experience has become firmly omnichannel. However, despite this boom, profitability […]
Posted inOnline Grocery Technology, National
June Online Grocery Sales Slip From Last Year
The U.S. online grocery market finished June with $7.1 billion in total sales, down 1.2 percent compared to last year’s $7.2 billion, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey. Although more households bought groceries online in June than last year, these users completed fewer orders during the month and average order […]
Posted inOnline Grocery Technology, Northeast
Tastewise Introduces Generative AI Solution, TasteGPT
Tastewise, an AI-powered market intelligence platform based in New York, is launching TasteGPT, its next evolution of generative AI solutions. While Tastewise already incorporates generative AI to help users at companies like Nestlé, Campbell’s, Mars, Givaudan and PepsiCo discover dish concepts, validate new product ideas and generate market research reports, the company is expanding its […]
Posted inMarketing News, National
C.A. Fortune Boosts West Coast Presence With Navigator Sales & Marketing
C.A. Fortune, a consumer brands agency headquartered in Chicago, has announced the addition of Navigator Sales & Marketing to enhance its West Coast customer connectivity and retail activation capabilities. Founded in 2012, Navigator Sales & Marketing is a regional sales and marketing agency based in Southern California. The transaction closed July 17. Navigator has aimed to […]