Posted inDollar General, Packaging News, Private Label Brands, Southeast

Dollar General Invests In ‘Clover Valley’ Private Brand Line

Goodlettsville, Tennessee-based Dollar General is expanding its private label brand, Clover Valley, to include new on-trend national brand alternatives, debuting more than 100 new items for 2023. This expansion will include a larger selection of sauces, condiments, entrees, sides and snacks, with many featuring new packaging designs. “We have made significant enhancements to our private brands […]

Posted inOnline Grocery Technology, Midwest

TPN Selects AdAdapted To Drive Digital Conversions

Ann Arbor, Michigan-based AdAdapted, an advertising technology solution, has announced that TPN, a creative commerce agency specializing in CPG and shopper marketing, has selected the adtech solution provider to drive conversions for its CPG clients in the food and household cleaning categories. TPN chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase. […]

Posted inPackaging News, Midwest

Keebler Introduces Looney Tunes Fudge Stripe Packaging

Battle Creek, Michigan-based Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, has launched new packaging for its Fudge Stripe cookies.  The collaboration celebrates Warner Bros. 100-year anniversary. Keebler’s Fudge Stripes feature a coat of fudge on top of shortbread cookies. The updated limited-time packaging will mimic Looney Tunes characters with a Warner Bros. […]

Posted inMeat/Seafood/Poultry, Southwest, Sustainability News

Tyson Ventures Spotlights Sustainability Entrepreneurs

Tyson Ventures, the venture capital arm of Tyson Foods, recently held its second startup-targeted pitch event, Tyson Demo Day 2023, selecting four firms – GenoTwin, NetZro, SuperGround and ZwitterCo – to receive mentorship and other partnership opportunities. Focused on the theme of upcycling and sustainability, Tyson Ventures’ event on July 11 drew 11 innovators and entrepreneurs […]

Posted inOnline Grocery Technology, National

Report: Strategic Fulfillment Can Drive Digital Profitability

Recent research by Incisiv, conducted in collaboration with FMI – The Food Industry Association and in partnership with RELEX, highlights the importance of strategic fulfillment in achieving digital profitability.      With 69 percent of grocery sales in 2023 being digitally influenced, the grocery shopping experience has become firmly omnichannel. However, despite this boom, profitability […]