After nearly 25 years of plugging pork as “The Other White Meat,” the National Pork Board’s new “Pork, Be Inspired” tagline seeks a deeper connection with existing pork fans, while positioning the meat as an ingredient for a wide range of meals. In short, the board wants the 82 million Americans who regularly eat pork […]
Category: Marketing News
Posted in, Marketing News, National
Wholly Guacamole the Official Guac of ‘The Biggest Loser’
Wholly Guacamole has become the Official Guacamole and Salsa of the hit NBC series, “The Biggest Loser.” The partnership kicked off with this year’s “The Biggest Loser: Couples.” The relationship will bring wide television exposure to the all-natural foods manufacturer and feature both Wholly Guacamole and Wholly Salsa as a healthy snack option to achieving […]