The board of directors of the PMA’s Foundation for Industry Talent met to focus on the Foundation’s goals and objectives for 2012 and beyond at PMA’s 2011 Fresh Summit International Convention & Exposition in Atlanta. Chairman of the Board John Anderson, chairman, president and CEO of The Oppenheimer Group, Coquitlam, British Columbia, Canada, is joined […]
Category: Marketing News
Posted in, Marketing News, National
New World Record Set for Biggest Banana Display?
Chiquita Brands helped celebrate what is believed to be the world’s largest banana display. More than 70,000 pounds of Chiquita® Bananas from 1,776 boxes and 37 pallets comprised the display at Firelake Discount Foods in Shawnee, Okla. The display eclipses what is believed to be a record set in 2009 of 66,000 pounds of bananas […]
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Schultz to Retire as Valassis CEO
Alan Schultz, who orchestrated an acquisition that doubled his company’s revenue and then later led it through a legal triumph over its archrival, will retire as president and CEO of Livonia, Mich.-based marketing giant Valassis Communications Inc. in December. Shultz, 52, will be replaced by longtime Valassis executive Rob Mason, the company said in a […]
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Mikawaya Launches Ice Cream Pint Design Contest
Mikawaya, maker of unique Japanese pastries and original creator of Mochi Ice Cream, is having a contest on www.mochiicecream.com as well as on their Facebook fan page
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Garlich Named FMI Director of Media & Public Relations
The Food Marketing Institute (FMI) announced July 27 the appointment of Heather Garlich as director of media & public relations. She will be responsible for managing communications outreach and information activities related to FMI’s strategic goals, including government relations, food safety, conferences and events and industry relations. “We are pleased to welcome Heather to the […]
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Mann Packing Promotes Vegetables on the Grill for Summer Cookouts
Mann Packing is partnering with the makers of Reynolds Wrap® Non-Stick Foil on a cross promotion, to encourage grilling vegetables this summer. Starting July 15, instant redeemable coupons for $1 off Reynolds Wrap® Non-Stick Foil products will be affixed to 12-oz. packages of Mann’s Vegetable Medley, Broccoli & Cauliflower, Broccoli & Carrots, Broccoli Wokly®, and […]
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Stride Gum Launches New Campaign
Stride, advertised as “The Ridiculously Long Lasting Gum,” kicked off its new “Be Ridiculously Long Lasting” campaign June 21 in New York City
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FMI Recognizes Three Store Managers for Service
The Food Marketing Institute (FMI) presented the 12th Annual Store Manager Awards at Future Connect in Dallas May 11. Finalists were selected based on stories submitted from their supervisors or store associates. The entries were judged on originality and creativity and the person’s impact on sales growth, customer satisfaction and community service. Winners are Shawn […]