The Atlanta-based beverage giant, Coco-Cola, reported that its profit for 2011 was hurt by restructuring charges and other charges. It also reported a program to save $550 to $650 million by the end of 2015 and reinvest that savings into systemwide brand building initiatives and to mitigate potential incremental near-term commodity costs as necessary, the […]
Category: Marketing News
Posted in, Marketing News, National
Walmart Unveils ‘Great For You’ Icon
A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart Stores Inc. has unveiled the “Great For You” icon. The icon, part of the company’s healthier food initiative, is an effort to implement a transparent, summary icon for its private label brand products […]
Posted in, Equipment & Technology, Marketing News, Midwest
Valentine’s ‘Spice’ Advice from Johnsonville Italian Sausage
Wisconsin-based Johnsonville Sausage says it’s going to help men impress the ladies in their lives this year with some Valentine’s Day “Advice with Spice.” Through Feb. 19, all are invited to visit Johnsonville Kitchens on Facebook for some advice to “spice” things up this Valentine’s Day. And, since Johnsonville knows everyone has a few buddies […]
Posted in, Marketing News, National
Healthy Choice Brings Back Progressive Coupon Offer
Healthy Choice®, a brand of ConAgra Foods Inc., is bringing back its Progressive Coupon Offer on its Facebook page, allowing fans to determine how much the frozen meal coupon ultimately will be worth. The campaign, in which the value of the coupon increases as the number of people who “like” the page and reserve a […]
Posted in, Marketing News, National, Perishables
Dannon’s Super Bowl Ad to Feature Oikos Greek Yogurt, Stamos
The Dannon Co.’s first-ever Super Bowl yogurt commercial will feature Dannon Oikos® Greek yogurt and actor John Stamos. The ad will run during the third quarter of Super Bowl XLVI and also will be released on the Dannon Oikos Facebook and YouTube pages as part of a fully integrated marketing campaign. Stamos appeared in the […]
Posted in, Marketing News, National, Organic Natural, Southeast
North Carolina Sauce Lauded in Bon Appetit Magazine
Original Cackalacky™ Spice Sauce was featured in the February 2012 issue of Bon Appétit Magazine, with editors declaring it a favorite in their “Savor The South” issue. The sauce was notable as an example of “… a fresh crop of artisans [who are] giving the Southern pantry a whole new shelf life.” Created in Chapel […]
Posted in, Marketing News, New Products, Northeast
Stop & Shop’s Guaranteed Value Products Get New Look
With tightened family budgets, Stop & Shop is re-introducing its Guaranteed Value product line with a new look and new products at affordable prices. All of the approximately 200 Guaranteed Value products have been quality tested and Stop & Shop will continuously be adding new items to help customers save throughout the store. Customers will […]
Posted in, Marketing News, National
Jolly Rancher Launches New Product with Video Contest
The Jolly Rancher® brand is introducing a unique way to enjoy bold fruit flavor with Jolly Rancher Crunch ‘N Chew® candy. With a crunchy candy shell and a soft, chewy center, new Jolly Rancher Crunch ‘N Chew combines the bold fruit flavors of original Jolly Rancher Hard Candy with the chewiness of Jolly Rancher Chews. […]