ConAgra Foods has awarded its Hispanic shopper marketing and consumer promotions contract to San Antonio, Texas, marketing agency MarketVision, the San Antonio Business Journal reports. MarketVision will be involved in all marketing efforts for Hispanic-focused ConAgra products from strategy to execution. ConAgra selected the firm following a competitive request for proposals. “ConAgra Foods understands the […]
Category: Marketing News
Posted in, Marketing News, Midwest, Southeast
Chiquita Replaces CFO, Posts $16M Loss In 4Q
Chiquita Brands International Inc., which is moving its headquarters to Charlotte, N.C., from Cincinnati, Ohio, says Brian Kocher will replace Michael Sims as the company’s CFO. The Charlotte Business Journal reports that Sims is leaving Chiquita this month to become CFO of AdvancePierre, a Cincinnati-based producer of cooked protein and sandwich products. Chiquita is promoting […]
Posted in, Marketing News, West
P&G Pledges Support to Women Athletes at Sports Conference
On the occasion of the fifth annual Women in Sports Conference, Procter & Gamble (P&G) demonstrated its commitment to women athletes by announcing its strong support of female competitors, who will make up one half of the company’s sponsored athletes in the upcoming London 2012 Olympic Games. In 2010, P&G and the International Olympic Committee […]
Posted in, Marketing News, National
Nikos Feta to ‘Add a Little Opa! to Dinner’ with Spring Promotion
Nikos® feta will bring hundreds of healthy meals to one lucky winner’s table through the award-winning brand’s newest promotion: “Add a Little ‘Opa!’ to Dinner.” This March and April, consumers are invited to visit www.NikosFeta.com to access a variety of recipes, serving suggestions and wine pairings that are designed to complement the flavors of Nikos […]
Posted in, Marketing News, National
Chao: Labor Concerns Threaten Economic Recovery
by Terrie Ellerbee/associate editor Heritage Foundation Fellow and Fox News contributor Elaine Chao spoke to Food Marketing Institute (FMI) Midwinter Conference attendees about current economic challenges and upcoming changes to union rules that could profoundly affect grocery store operators. She discussed actions developing on the National Labor Relations Board (NLRB) and at the U.S. Department […]
Posted in, Beverage News, Marketing News, National
MillerCoors Profits Up 32.5 Percent
MillerCoors LLC recorded a 32.5 percent increase in profits for the fourth quarter on growing market share for its Coors Light brand and ongoing cost savings related to the merger of Miller Brewing and Coors Brewing, reports the Denver Business Journal. SABMiller plc of London and Molson Coors Brewing Co. of Denver, Colo., the co-owners […]
Posted in, Marketing News, Southeast
Anheuser-Busch Joins Effort to Modernize Mississippi’s Beer Laws
Anheuser-Busch and its independent distributors in Mississippi have joined forces with Raise Your Pints and other members of the Mississippi Malt Beverage Association to support legislation that would raise the alcohol-by-weight (ABW) limit on beer made and sold in the state from 5 to 8 percent. Mississippi currently is the only state in the country […]
Posted in, Beverage News, Marketing News, West
More from The N.G.A. Show—In Pictures
From The 2012 N.G.A. Show… In the photo above: Michael Sansolo speaks to the panel consisting of Chris Coborn, president and CEO of Coborns Inc.; Carlos Smith, president of Bodega Latina Corp./dba El Super; and Jay Lawrence, president of Lawrence Bros. M-A-L Enterprises Inc.