A new study by MarketTools Inc., a leader in software and services for market research and customer feedback, reveals that shoppers are more cost-conscious than they were a year ago, and their search for value is changing the way they approach the shopping experience. According to the study, 63 percent of shoppers have changed their […]
Category: Marketing News
Posted in, Marketing News, National
Chiquita Exiting Avocado Business
Chiquita Brands International Inc. is apparently pulling out of avocado sales. The Charlotte Business Journal reports that the company plans to exit the avocado business over the next few months to concentrate strategic resources on the core categories of bananas, salads and apples. Chiquita’s banana sales, at $2 billion, amounted to 64 percent of sales […]
Posted in, Marketing News, National, New Products
Consumers Help Alexia Foods, Tyler Florence ‘Reinvent A Classic’
For the second year in a row, Alexia Foods, a line of premium all-natural side dishes, and celebrity chef Tyler Florence invited consumers nationwide to have their culinary opinions heard by voting for the next great French fry flavor in the brand’s “Reinvent a Classic” campaign. The winning fry flavor, Bruschetta Waffle Fries, created by […]
Posted in, Marketing News, National, Southwest
FMI’s Upcoming Private Brands Summit : Think Like A Customer
The Food Marketing Institute (FMI) will feature the 2012 Private Brands Summit, taking place alongside “FMI2012: The Food Retail Show” in Dallas, Texas, in May. The Summit will provide greater communication and collaboration amongst trading partners in order to promote the growth of private brands. “This year’s Private Brands Summit goes beyond creating ‘me too’ […]
Posted in, Marketing News, National
China Surpasses U.S. As World’s Biggest Grocery Market
The onward march of the Chinese consumer continues, with China overtaking the U.S. as the biggest grocery market in the world in 2011, according to new research out of the United Kingdom. CNBC.com reports that the Chinese grocery sector was worth $970 billion at the end of 2011, while the U.S. market came in at […]
Posted in, Marketing News, Midwest
Schnucks Now Offering Schnupons
St. Louis-based Schnucks now offers “Schnupons,” which customers can sign up for by texting the word “Schnucks” to the number 223344. Customers then receive a text message with an introduction to the program. Once in, customers automatically receive Schnupons that are redeemable at all Schnucks, Logli and Hilander locations. Customers show their phones to the […]
Posted in, Marketing News, National
No. of Coupons in Grocery Down, HBC Up in 2011
In 2011, grocery product marketers reduced the total quantity of coupons in the marketplace, while HBC marketers maintained a steady volume of coupons to promote their products to frugal-minded shoppers, according to the 2012 Coupon Facts Report, issued by NCH Marketing Services, a Valassis company. A total of $470 billion in coupon value was offered […]
Posted in, Marketing News, Northeast
New Jersey’s Doherty Receives FMI Association Executive Award
Linda M. Doherty, president and CEO of the New Jersey Food Council (NJFC), received the Food Marketing Institute (FMI) Donald H. MacManus Association Executive Award on March 28 in recognition of her outstanding leadership and accomplishments in the food distribution industry. The award was presented at FMI’s Day in Washington. “Linda works diligently to represent […]