Snack Factory has launched its “One Snack” digital marketing campaign for its Pretzel Crisps®, 110-calorie, flat-baked pretzel crackers. The campaign kicked off April 25 with online video content for its 240,000-plus Facebook and Twitter fans. “We needed a way to better engage with our social media communities and on the web,” said Perry Abbenante, VP […]
Category: Marketing News
Posted in, Marketing News, Northeast, Southeast
Chobani Moving Sales Headquarters to Charlotte, N.C.
The maker of the nation’s top-selling Greek yogurt brand is bringing its North American sales headquarters to Charlotte, N.C. The Charlotte Business Journal reports that New York State-based Chobani Global Holdings Inc. already has 17 employees in the area and plans to increase its staff to about 60 by the end of 2013. Average salaries […]
Posted in, Marketing News, Midwest, New Products, Perishables, Suppliers
Differentiating The Dairy Case: Benelact Launching New Line
Benelact Dairy is introducing the world’s first all-natural, reduced cholesterol dairy foods. At the FMI 2012 show in Dallas, Texas, April 30-May 3, the company will launch a line of butter and several cheese varieties with one-third less cholesterol than traditional butter and cheese. Branded and private label products are available globally. Benelact Dairy foods […]
Posted in, Marketing News, National
Report: Latinos Represent A Vital And Growing U.S. Market
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to “The State of the Hispanic Consumer: The Hispanic Market Imperative,” released today by Nielsen, a leading global provider of information and insights into what […]
Posted in, Equipment & Technology, Marketing News, National
How Are Grocery Shoppers Advancing Their Use Of Digital Media?
“Connecting with Modern Grocery Shoppers,” a new report developed by Brick Meets Click in partnership with Grocery Shopping Network (GSN), will be released April 19. GSN took the lead in assembling the 23,000 shoppers who participated in the survey, and provided support and guidance throughout the project. Brick Meets Click developed and executed the survey, […]
Posted in, Beverage News, Marketing News, National
Mountain Dew And Friends Declare ‘This Is How We DEW’
Mountain Dew has launched a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven Mountain Dew family members—music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and […]
Posted in, Marketing News, Perishables, West
Creamery Creates Flavors Inspired By Rock Hall Of Fame Inductions
The controversy around this year’s Rock and Roll Hall of Fame’s inductions isn’t nearly as delicious as the flavors L.A. Creamery Artisan Ice Cream has created as a tribute to two of Los Angeles’ rock legends: the Red Hot Chili Peppers and Guns N’ Roses. • Chocolate, Sugar, Red Hot Magik: made with milk chocolate […]
Posted in, Center Store, Marketing News, National
Life Savers Celebrates 100th Anniversary
Life Savers is turning 100 years old and, to celebrate a century of sharing simple but meaningful connections between people, the iconic brand is giving back to charities that matter to its fans. The giving campaign, called Connect for a Cause, works like this: people can participate by entering the code on specially-marked 100th anniversary […]