by Rick Rusch, Thought-Tech Special to The Shelby Report Grocers, like all merchants, are prone to a fairly simple view of marketing. Many grocers see their marketing as the basic activities designed to draw people to their store. But is that really the purpose of marketing? If so, then measuring the success of your marketing […]
Category: Marketing News
Posted in, Marketing News, National
Federated Foods Show Draws More Than 325 Participants
The Federated Foods 2012 Summer Buying Show held July 22-24 at The Drake Hotel in Chicago drew more than 325 participants. Pam Boynton, chief strategy officer, Federated Group, told The Shelby Report that “This show means business!” “That’s what this show is all about,” she said. “The intention was to bring new value and new […]
Posted in, Marketing News, West
Sunlight Introduces Pretty Lady For The Summer
Summer fun has begun, and what better way to kick off this year’s summer grape season than with a new merchandising program from Sunlight International and JP Dulcich & Sons Grapes? Announcing the new Pretty Lady for the Summer Point-of-Sale materials, available now. Featuring a beautifully illustrated beach scene, and a chic Pretty Lady in […]
Posted in, BJ's Wholesale Club, Marketing News, National
Study: Four Grocers Prove That Actors, Theatre Drive Retail Growth
A consumer study of America’s leading brands has shown that the retailers driving economic and sector growth are doing so by creating a sense of theatre around their in-store experiences. Half of the top 100 companies overall are retailers. Within the Top 10—Wegmans, fourth; Publix, fifth; Trader Joe’s, sixth; and H-E-B, 10th—were set apart by […]
Posted in, Marketing News, National
Study: Change Of Generational Guard Means Trouble For Established Brands, Traditional Stores
Jefferies, the global investment bank, and AlixPartners, the global business advisory firm, have announced the findings of their new joint study, “Trouble in Aisle 5,” which finds that the traditional food-at-home vertical, which is already facing trouble, is likely to see its challenges accelerate over the next few years. The study, which included a survey […]
Posted in, Marketing News, Southwest
Associated Food Stores Surpasses $2B in Sales
During Associated Food Stores’ annual meeting, the company reported to its members an increase in sales and profits during the 2012 fiscal year. Associated Food Stores increased total sales by $88.8 million, or 4.6 percent, surpassing the $2 billion mark. Members of the cooperative also were able to enjoy an increase in patronage dividends of […]
Posted in, Marketing News, National
A Consumer Take On Food, Beverage Packaging
From purchase off the shelf through consumption, packaging for food and beverages evolves to intersect with consumer needs and priorities. Food and beverage categories and brands have benefited significantly when manufacturers and retailers have managed to fuse packaging innovation with emerging consumer trends. To further take advantage of the dynamic environment, according to “Food and […]
Posted in, Marketing News, National, Northeast
Frito-Lay Sales Associates Honored As PepsiCo’s Top Sales Performers Worldwide
PepsiCo’s Frito-Lay North America division congratulates its 42 U.S.- and Canadian-based sales associates who were recently honored as PepsiCo’s top sales performer in a ceremony held earlier this month at PepsiCo global headquarters in Purchase, N.Y. The honorees are among 226 sales people in 2012 inducted into the company’s “President’s Ring of Honor,” which was […]