From purchase off the shelf through consumption, packaging for food and beverages evolves to intersect with consumer needs and priorities. Food and beverage categories and brands have benefited significantly when manufacturers and retailers have managed to fuse packaging innovation with emerging consumer trends. To further take advantage of the dynamic environment, according to “Food and […]
Category: Marketing News
Posted in, Marketing News, National, Northeast
Frito-Lay Sales Associates Honored As PepsiCo’s Top Sales Performers Worldwide
PepsiCo’s Frito-Lay North America division congratulates its 42 U.S.- and Canadian-based sales associates who were recently honored as PepsiCo’s top sales performer in a ceremony held earlier this month at PepsiCo global headquarters in Purchase, N.Y. The honorees are among 226 sales people in 2012 inducted into the company’s “President’s Ring of Honor,” which was […]
Posted in, Beverage News, Marketing News, Southeast
Pepsi Bottling Seeks Incentives For Winston-Salem Expansion
Pepsi Bottling Ventures is seeking up to $1 million in incentives from the city of Winston-Salem, N.C., to help expand its sales and distribution operations, the Winston-Salem Journal reports. Local officials told the newspaper that if Winston-Salem is selected for the expansion, the company plans to invest close to $80 million in a move that […]
Posted in, Marketing News, National
Data Highlights Most Frequent New Product On-Package Claims In Food, Beverage Industry
New data from Mintel’s Global New Products Database (GNPD) has spotlighted the most frequent health-focused on-package claims for new products in the food and beverage industry. For 2011, topping the list was “kosher,” which appeared on 27 percent of new products, more than twice as often as the second most common claim, “all natural product.” […]
Posted in, Marketing News, National, Southeast
Fresh Market Founder, Family and Execs to Sell 10M Shares
The Fresh Market Inc. founder Ray Berry and six other existing stockholders are selling off about 10 million shares of common stock, reducing their ownership stakes, The Business Journal reports. According to a Securities and Exchange Commission filing from the Greensboro-based specialty grocer, the selling stockholders include Berry; his son Brett Berry, the former CEO […]
Posted in, Marketing News, National
Prevalence Of Private Label Products—Part Of The ‘New Normal’
The just completed wave of shopper research on private label usage conducted by Perception Research Services (PRS), shows the vast majority of shoppers still purchase some private label products on a regular basis (86 percent—on par with the 84 percent seen in November 2010). This is true across income groups and other types of classification. […]
Posted in, Marketing News, Southwest
United Supermarkets’ Red Hot Summer Game Features Millions In Prizes
More than $12 million in prizes and money-saving offers—including a guaranteed $250,000 grand prize winner—will be up for grabs during United Supermarkets’ 2012 Red Hot Summer Game. This year’s game launches its 13-week run today at 44 participating locations of United Supermarkets, Market Street and Amigos in Abilene, Amarillo, Lubbock, Wichita Falls, Texas, and surrounding […]
Posted in, Beverage News, Marketing News, Southeast
Coke Among Most Valuable Brands
Atlanta remains home to three of the world’s most valuable brands, including Coke—and those brands’ values are still growing. According to a study by annual BrandZ study by market researcher Millward Brown, The Coca-Cola Co., UPS and The Home Depot are among the 100 most valuable brands on earth. The Atlanta Business Journal reports that […]