The just completed wave of shopper research on private label usage conducted by Perception Research Services (PRS), shows the vast majority of shoppers still purchase some private label products on a regular basis (86 percent—on par with the 84 percent seen in November 2010). This is true across income groups and other types of classification. […]
Category: Marketing News
Posted in, Marketing News, Southwest
United Supermarkets’ Red Hot Summer Game Features Millions In Prizes
More than $12 million in prizes and money-saving offers—including a guaranteed $250,000 grand prize winner—will be up for grabs during United Supermarkets’ 2012 Red Hot Summer Game. This year’s game launches its 13-week run today at 44 participating locations of United Supermarkets, Market Street and Amigos in Abilene, Amarillo, Lubbock, Wichita Falls, Texas, and surrounding […]
Posted in, Beverage News, Marketing News, Southeast
Coke Among Most Valuable Brands
Atlanta remains home to three of the world’s most valuable brands, including Coke—and those brands’ values are still growing. According to a study by annual BrandZ study by market researcher Millward Brown, The Coca-Cola Co., UPS and The Home Depot are among the 100 most valuable brands on earth. The Atlanta Business Journal reports that […]
Posted in, Equipment & Technology, Marketing News, Midwest
LiveAisle Signage Can Give Small Grocers Big-Store Sales Appeal
Avery Dennison Designed and Engineered Solutions has introduced low-cost shelf signage that enables grocers and small supermarket chains to advertise sales at the shelf-level with the same degree of professionalism as retailing giants. Avery Dennison LiveAisle™ shelf solutions consist of shelf talkers, markers, end cap talkers, violators and wobblers. The signage has a unique product […]
Posted in, Beverage News, Marketing News, National, Suppliers
U.S. Bottled Water Consumption Increases 4.1 Percent
The International Bottled Water Association (IBWA), in conjunction with Beverage Marketing Corporation (BMC), has released 2011 bottled water statistics, compiled by BMC, a research, consulting and financial services firm dedicated to the global beverage industry. The new BMC data shows the overall consumption of bottled water has increased by 4.1 percent, building on 2010’s solid […]
Posted in, Beverage News, Marketing News, National
Court Affirms POM’s Right To Inform Consumers Of Products’ Health Benefits
In a 335-page ruling, the Federal Trade Commission’s (FTC) administrative law judge has upheld POM Wonderful’s right to share valuable, scientifically validated information about the health benefits of its safe food with consumers. Since 1996, POM has been committed to studying the health benefits of the pomegranate, investing more than $35 million to support scientific […]
Posted in, Amazon Fresh, Marketing News, Midwest, National, Southwest, Whole Foods
Caddell: NARMS/IFBA Readies for a New Beginning
By Terrie Ellerbee/associate editor The National Association for Retail Merchandising Services (NARMS) is moving its base of operations from Wisconsin to Colorado, making changes to headquarters staff, assessing the services it offers and looking ahead to its own future as sales move into alternative channels. Tom Caddell, NARMS International executive director, spoke to The Shelby […]
Posted in, Marketing News, National
Athenos Unveils New Phase Of Popular Yiayia Ad Campaign
Athenos, a leading line of authentic Greek-style foods including feta cheese, hummus and pita chips, is unveiling a new phase of its popular advertising campaign featuring Yiayia, the brand’s opinionated yet relatable Greek grandmother persona. After the success of last year’s campaign, which saw a double-digit increase in sales while on air, Yiayia returns in […]